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I wear Sweet Revenge, the legging boots, a lot particularly in the winter.

Tamara Mellon

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Tamara Mellon
Age: 57
Born: 1967
Born: July 7
Businessperson
Designer
Fashion Designer
London
England
Tamara Yeardye
Boots
Revenge
Particularly
Winter
Wear
Sweet

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Everyone in my office wears it all winter, it's our uniform because it's the easiest thing to wear.
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Everything we're doing means there is a much bigger audience that we can reach.
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The next few years is really going to be focused on shoes.
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I went back to the factories that I worked with at Jimmy Choo because they don't work for Jimmy Choo exclusively.
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You never know. Down the road you can do a lot of product categories. But I think you really have to build your core first and for people to know you and respect you for that.
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The truth is that we all have lives that are complicated. We all get hurt by people we love sometimes. It's laughable to believe that anyone is immune. The important thing is how you behave.
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I think it takes 30 years to build a luxury brand.
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A magazine feature can reach hundreds of thousands of potential customers for a fashion brand. The way to reach a billion? Dress the actresses competing for attention at a highly televised event.
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The customer moved on long before the industry reacted to what she wanted. She doesn't want to buy things four months in advance, she wants to buy something today and wear it tomorrow. She cares less about seasons and collections and really what she's looking for is price, quality, and convenience.
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I always said I was determined to own a truly global brand. I didn't buy Jimmy Choo just to have a couple of shoe shops in London, did I?
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