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I wear Sweet Revenge, the legging boots, a lot particularly in the winter.

Tamara Mellon

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Tamara Mellon
Age: 57
Born: 1967
Born: July 7
Businessperson
Designer
Fashion Designer
London
England
Tamara Yeardye
Wear
Sweet
Boots
Revenge
Particularly
Winter

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My motto is: feel the fear and do it anyway.
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I actually have more shoes than anyone will ever know.
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I think it takes 30 years to build a luxury brand.
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You never know. Down the road you can do a lot of product categories. But I think you really have to build your core first and for people to know you and respect you for that.
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The truth is that we all have lives that are complicated. We all get hurt by people we love sometimes. It's laughable to believe that anyone is immune. The important thing is how you behave.
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Everyone in my office wears it all winter, it's our uniform because it's the easiest thing to wear.
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There have been moments in my career when I've had to be tough and I've had to step up to the plate - but usually that's because a man has underestimated me. But other than that, I wouldn't say I'm a tough person.
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What I hate is leather leggings and an ankle boot. I hate the line.
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When someone asks about a career in fashion, I say start at the bottom. If you want to start a business, you have to know it from the ground up.
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My daughter is my passion and my life.
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Everything we're doing means there is a much bigger audience that we can reach.
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A little jewellery on a man is OK, although he should never wear too much. Every man should always have a great watch.
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The reality is that I spent years in the factories in Italy when I first set up Jimmy Choo. Today, everyone who has a job at Jimmy Choo, I've done their job - right down to the cleaner.
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I went back to the factories that I worked with at Jimmy Choo because they don't work for Jimmy Choo exclusively.
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I always knew I wanted to make my own way I never wanted to be dependent on my father.
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People who are over-educated become risk-averse.
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It's amazing how much resilience you can have when you're passionate about a project that you're doing.
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I always said I was determined to own a truly global brand. I didn't buy Jimmy Choo just to have a couple of shoe shops in London, did I?
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The customer moved on long before the industry reacted to what she wanted. She doesn't want to buy things four months in advance, she wants to buy something today and wear it tomorrow. She cares less about seasons and collections and really what she's looking for is price, quality, and convenience.
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I'm really hoping just to keep building on what we're doing. You have to build your core business first which is really important.
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