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I think it takes 30 years to build a luxury brand.

Tamara Mellon

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Tamara Mellon
Age: 57
Born: 1967
Born: July 7
Businessperson
Designer
Fashion Designer
London
England
Tamara Yeardye
Think
Thinking
Brand
Brands
Luxury
Build
Takes
Years

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Everyone in my office wears it all winter, it's our uniform because it's the easiest thing to wear.
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I wear Sweet Revenge, the legging boots, a lot particularly in the winter.
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What I hate is leather leggings and an ankle boot. I hate the line.
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I'm really hoping just to keep building on what we're doing. You have to build your core business first which is really important.
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I don't believe in doing collections anymore.
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A magazine feature can reach hundreds of thousands of potential customers for a fashion brand. The way to reach a billion? Dress the actresses competing for attention at a highly televised event.
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There have been moments in my career when I've had to be tough and I've had to step up to the plate - but usually that's because a man has underestimated me. But other than that, I wouldn't say I'm a tough person.
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The truth is that we all have lives that are complicated. We all get hurt by people we love sometimes. It's laughable to believe that anyone is immune. The important thing is how you behave.
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I went back to the factories that I worked with at Jimmy Choo because they don't work for Jimmy Choo exclusively.
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It's amazing how much resilience you can have when you're passionate about a project that you're doing.
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People who are over-educated become risk-averse.
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If a woman gets tough in negotiations, she's difficult, whereas a man would be considered a brilliant businessman.
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The reality is that I spent years in the factories in Italy when I first set up Jimmy Choo. Today, everyone who has a job at Jimmy Choo, I've done their job - right down to the cleaner.
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I always knew I wanted to make my own way I never wanted to be dependent on my father.
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I just can't see myself as a trophy wife. I can't imagine not having my own life.
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The next few years is really going to be focused on shoes.
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The customer moved on long before the industry reacted to what she wanted. She doesn't want to buy things four months in advance, she wants to buy something today and wear it tomorrow. She cares less about seasons and collections and really what she's looking for is price, quality, and convenience.
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My motto is: feel the fear and do it anyway.
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You never know. Down the road you can do a lot of product categories. But I think you really have to build your core first and for people to know you and respect you for that.
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Everything we're doing means there is a much bigger audience that we can reach.
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