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I think it takes 30 years to build a luxury brand.

Tamara Mellon

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Tamara Mellon
Age: 57
Born: 1967
Born: July 7
Businessperson
Designer
Fashion Designer
London
England
Tamara Yeardye
Years
Think
Thinking
Brand
Brands
Luxury
Build
Takes

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I just can't see myself as a trophy wife. I can't imagine not having my own life.
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I always knew I wanted to make my own way I never wanted to be dependent on my father.
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Everything we're doing means there is a much bigger audience that we can reach.
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I went back to the factories that I worked with at Jimmy Choo because they don't work for Jimmy Choo exclusively.
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I'm always impressed by confidence, kindness and a sense of humour.
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I'm really hoping just to keep building on what we're doing. You have to build your core business first which is really important.
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My motto is: feel the fear and do it anyway.
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The next few years is really going to be focused on shoes.
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It's amazing how much resilience you can have when you're passionate about a project that you're doing.
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I wear Sweet Revenge, the legging boots, a lot particularly in the winter.
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The customer moved on long before the industry reacted to what she wanted. She doesn't want to buy things four months in advance, she wants to buy something today and wear it tomorrow. She cares less about seasons and collections and really what she's looking for is price, quality, and convenience.
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The reality is that I spent years in the factories in Italy when I first set up Jimmy Choo. Today, everyone who has a job at Jimmy Choo, I've done their job - right down to the cleaner.
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When someone asks about a career in fashion, I say start at the bottom. If you want to start a business, you have to know it from the ground up.
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I always said I was determined to own a truly global brand. I didn't buy Jimmy Choo just to have a couple of shoe shops in London, did I?
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Everyone in my office wears it all winter, it's our uniform because it's the easiest thing to wear.
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What I hate is leather leggings and an ankle boot. I hate the line.
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People who are over-educated become risk-averse.
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I don't believe in doing collections anymore.
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A little jewellery on a man is OK, although he should never wear too much. Every man should always have a great watch.
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You never know. Down the road you can do a lot of product categories. But I think you really have to build your core first and for people to know you and respect you for that.
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