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I think it takes 30 years to build a luxury brand.

Tamara Mellon

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Tamara Mellon
Age: 57
Born: 1967
Born: July 7
Businessperson
Designer
Fashion Designer
London
England
Tamara Yeardye
Think
Thinking
Brand
Brands
Luxury
Build
Takes
Years

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It's amazing how much resilience you can have when you're passionate about a project that you're doing.
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I'm really hoping just to keep building on what we're doing. You have to build your core business first which is really important.
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I always knew I wanted to make my own way I never wanted to be dependent on my father.
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If a woman gets tough in negotiations, she's difficult, whereas a man would be considered a brilliant businessman.
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I always said I was determined to own a truly global brand. I didn't buy Jimmy Choo just to have a couple of shoe shops in London, did I?
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I'm always impressed by confidence, kindness and a sense of humour.
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A magazine feature can reach hundreds of thousands of potential customers for a fashion brand. The way to reach a billion? Dress the actresses competing for attention at a highly televised event.
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What I hate is leather leggings and an ankle boot. I hate the line.
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I don't believe in doing collections anymore.
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I actually have more shoes than anyone will ever know.
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Everyone in my office wears it all winter, it's our uniform because it's the easiest thing to wear.
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My motto is: feel the fear and do it anyway.
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The customer moved on long before the industry reacted to what she wanted. She doesn't want to buy things four months in advance, she wants to buy something today and wear it tomorrow. She cares less about seasons and collections and really what she's looking for is price, quality, and convenience.
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The next few years is really going to be focused on shoes.
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There have been moments in my career when I've had to be tough and I've had to step up to the plate - but usually that's because a man has underestimated me. But other than that, I wouldn't say I'm a tough person.
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I wear Sweet Revenge, the legging boots, a lot particularly in the winter.
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People who are over-educated become risk-averse.
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A little jewellery on a man is OK, although he should never wear too much. Every man should always have a great watch.
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I just can't see myself as a trophy wife. I can't imagine not having my own life.
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You never know. Down the road you can do a lot of product categories. But I think you really have to build your core first and for people to know you and respect you for that.
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