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I always said I was determined to own a truly global brand. I didn't buy Jimmy Choo just to have a couple of shoe shops in London, did I?

Tamara Mellon

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Tamara Mellon
Age: 57
Born: 1967
Born: July 7
Businessperson
Designer
Fashion Designer
London
England
Tamara Yeardye
London
Determined
Choo
Shoes
Shoe
Truly
Jimmy
Couple
Shops
Didn
Brand
Always
Brands
Global

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If a woman gets tough in negotiations, she's difficult, whereas a man would be considered a brilliant businessman.
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The reality is that I spent years in the factories in Italy when I first set up Jimmy Choo. Today, everyone who has a job at Jimmy Choo, I've done their job - right down to the cleaner.
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I think it takes 30 years to build a luxury brand.
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I just can't see myself as a trophy wife. I can't imagine not having my own life.
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I always knew I wanted to make my own way I never wanted to be dependent on my father.
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I don't believe in doing collections anymore.
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I actually have more shoes than anyone will ever know.
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I'm always impressed by confidence, kindness and a sense of humour.
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I'm really hoping just to keep building on what we're doing. You have to build your core business first which is really important.
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What I hate is leather leggings and an ankle boot. I hate the line.
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There have been moments in my career when I've had to be tough and I've had to step up to the plate - but usually that's because a man has underestimated me. But other than that, I wouldn't say I'm a tough person.
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The next few years is really going to be focused on shoes.
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The truth is that we all have lives that are complicated. We all get hurt by people we love sometimes. It's laughable to believe that anyone is immune. The important thing is how you behave.
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When someone asks about a career in fashion, I say start at the bottom. If you want to start a business, you have to know it from the ground up.
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I wear Sweet Revenge, the legging boots, a lot particularly in the winter.
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Everyone in my office wears it all winter, it's our uniform because it's the easiest thing to wear.
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The customer moved on long before the industry reacted to what she wanted. She doesn't want to buy things four months in advance, she wants to buy something today and wear it tomorrow. She cares less about seasons and collections and really what she's looking for is price, quality, and convenience.
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My motto is: feel the fear and do it anyway.
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A magazine feature can reach hundreds of thousands of potential customers for a fashion brand. The way to reach a billion? Dress the actresses competing for attention at a highly televised event.
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Everything we're doing means there is a much bigger audience that we can reach.
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