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A magazine feature can reach hundreds of thousands of potential customers for a fashion brand. The way to reach a billion? Dress the actresses competing for attention at a highly televised event.
Tamara Mellon
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Tamara Mellon
Age: 57
Born: 1967
Born: July 7
Businessperson
Designer
Fashion Designer
London
England
Tamara Yeardye
Reach
Magazines
Competing
Events
Actresses
Brand
Fashion
Billions
Hundreds
Attention
Dress
Billion
Way
Thousands
Brands
Dresses
Highly
Televised
Customers
Features
Feature
Potential
Event
Magazine
More quotes by Tamara Mellon
My motto is: feel the fear and do it anyway.
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The truth is that we all have lives that are complicated. We all get hurt by people we love sometimes. It's laughable to believe that anyone is immune. The important thing is how you behave.
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Everyone in my office wears it all winter, it's our uniform because it's the easiest thing to wear.
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Everything we're doing means there is a much bigger audience that we can reach.
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I'm really hoping just to keep building on what we're doing. You have to build your core business first which is really important.
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The reality is that I spent years in the factories in Italy when I first set up Jimmy Choo. Today, everyone who has a job at Jimmy Choo, I've done their job - right down to the cleaner.
Tamara Mellon
The next few years is really going to be focused on shoes.
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I actually have more shoes than anyone will ever know.
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I just can't see myself as a trophy wife. I can't imagine not having my own life.
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I always knew I wanted to make my own way I never wanted to be dependent on my father.
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You never know. Down the road you can do a lot of product categories. But I think you really have to build your core first and for people to know you and respect you for that.
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What I hate is leather leggings and an ankle boot. I hate the line.
Tamara Mellon
A little jewellery on a man is OK, although he should never wear too much. Every man should always have a great watch.
Tamara Mellon
The customer moved on long before the industry reacted to what she wanted. She doesn't want to buy things four months in advance, she wants to buy something today and wear it tomorrow. She cares less about seasons and collections and really what she's looking for is price, quality, and convenience.
Tamara Mellon
I think it takes 30 years to build a luxury brand.
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My daughter is my passion and my life.
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If a woman gets tough in negotiations, she's difficult, whereas a man would be considered a brilliant businessman.
Tamara Mellon
I always said I was determined to own a truly global brand. I didn't buy Jimmy Choo just to have a couple of shoe shops in London, did I?
Tamara Mellon
There have been moments in my career when I've had to be tough and I've had to step up to the plate - but usually that's because a man has underestimated me. But other than that, I wouldn't say I'm a tough person.
Tamara Mellon
I don't believe in doing collections anymore.
Tamara Mellon