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A magazine feature can reach hundreds of thousands of potential customers for a fashion brand. The way to reach a billion? Dress the actresses competing for attention at a highly televised event.

Tamara Mellon

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Tamara Mellon
Age: 57
Born: 1967
Born: July 7
Businessperson
Designer
Fashion Designer
London
England
Tamara Yeardye
Events
Actresses
Brand
Fashion
Billions
Hundreds
Attention
Dress
Billion
Way
Thousands
Brands
Dresses
Highly
Televised
Customers
Features
Feature
Potential
Event
Magazine
Reach
Magazines
Competing

More quotes by Tamara Mellon

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Everything we're doing means there is a much bigger audience that we can reach.
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Everyone in my office wears it all winter, it's our uniform because it's the easiest thing to wear.
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I always knew I wanted to make my own way I never wanted to be dependent on my father.
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The next few years is really going to be focused on shoes.
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People who are over-educated become risk-averse.
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I actually have more shoes than anyone will ever know.
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I just can't see myself as a trophy wife. I can't imagine not having my own life.
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I'm always impressed by confidence, kindness and a sense of humour.
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I'm really hoping just to keep building on what we're doing. You have to build your core business first which is really important.
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I went back to the factories that I worked with at Jimmy Choo because they don't work for Jimmy Choo exclusively.
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My motto is: feel the fear and do it anyway.
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I always said I was determined to own a truly global brand. I didn't buy Jimmy Choo just to have a couple of shoe shops in London, did I?
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You never know. Down the road you can do a lot of product categories. But I think you really have to build your core first and for people to know you and respect you for that.
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The customer moved on long before the industry reacted to what she wanted. She doesn't want to buy things four months in advance, she wants to buy something today and wear it tomorrow. She cares less about seasons and collections and really what she's looking for is price, quality, and convenience.
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The truth is that we all have lives that are complicated. We all get hurt by people we love sometimes. It's laughable to believe that anyone is immune. The important thing is how you behave.
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I think it takes 30 years to build a luxury brand.
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What I hate is leather leggings and an ankle boot. I hate the line.
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A little jewellery on a man is OK, although he should never wear too much. Every man should always have a great watch.
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The reality is that I spent years in the factories in Italy when I first set up Jimmy Choo. Today, everyone who has a job at Jimmy Choo, I've done their job - right down to the cleaner.
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It's amazing how much resilience you can have when you're passionate about a project that you're doing.
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