You cannot weave truth on a loom of lies.

Linguistics is our best tool for bringing about social change and SF is our best tool for testing such changes before they are implemented in the real world, therefore the conjunction of the two is desirable and should be useful.

This is what happens when the discourse of publishing, defined and driven by spoken and written language, is talked about in exactly the same vocabulary and syntax as any widgetmaking industry. Books are reformulated as 'product' - like screwdrivers or flea-bombs or soap - and the majority of writers are perceived as typists with bad attitudes.