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The successful person has unusual skill at dealing with conflict and ensuring the best outcome for all.
Sun Tzu
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Sun Tzu
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Kingdom of Qi
Sun Wu
Sun Zi
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More quotes by Sun Tzu
Know the enemy and know yourself in a hundred battles you will never peril.
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There are routes not to be followed, armies not to be attacked, citadels not to be besieged, territory not to be fought over.
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Unless you enter the tiger's lair, you cannot get hold of the tiger's cub's.
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Do not swallow bait offered by the enemy. Do not interfere with an army that is returning home.
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He who relies solely on warlike measures shall be exterminated he who relies solely on peaceful measures shall perish.
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If you are far from the enemy, make him believe you are near.
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Confront them with annihilation, and they will then survive plunge them into a deadly situation, and they will then live. When people fall into danger, they are then able to strive for victory.
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Hold out baits to entice the enemy. Feign disorder, and crush him.
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Kill one, terrify a thousand.
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The expert in battle seeks his victory from strategic advantage and does not demand it from his men.
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Hence the saying: If you know the enemy and you know yourself, your victory will not stand in doubt if you now Heaven and you know Earth, you may make your victory complete.
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Thus, though I have heard of successful military operations that were clumsy but swift, cleverness has never been seen associated with long delays.
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In all history, there is no instance of a country having benefited from prolonged warfare. Only one who knows the disastrous effects of a long war can realize the supreme importance of rapidity in bringing it to a close.
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Ultimate excellence lies not in winning every battle, but in defeating the enemy without ever fighting.
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First learn to become invincible, then wait for your enemy's moment of vulnerability.
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There has never been a protracted war from which a country has benefitted.
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The control of a large force is the same principle as the control of a few men: it is merely a question of dividing up their numbers.
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Thus those skilled in war subdue the enemy's army without battle .... They conquer by strategy.
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In warfare, first lay plans which will ensure victory, and then lead your army to battle if you will not begin with stratagem but rely on brute strength alone, victory will no longer be assured.
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Whoever is the first in the field and awaits the coming of the enemy will be fresh for the fight... Therefore the clever combatant imposes his will on the enemy... By holding out advantages to him, he can cause the enemy to approach of his own accord or by inflicting damage, he can make it impossible for the enemy to draw near.
Sun Tzu