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Kill one, terrify a thousand.

Sun Tzu

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Sun Tzu
Military Personnel
Philosopher
Strategist
Writer
Kingdom of Qi
Sun Wu
Sun Zi
Changqing
Terrify
Kill
Thousand

More quotes by Sun Tzu

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Those who excel in war first cultivate their own humanity and and maintain their laws and institutions. By these means they make their governments invincible.
Sun Tzu
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It is said that if you know your enemies and know yourself, you will not be imperiled in a hundred battles if you do not know your enemies but do know yourself, you will win one and lose one if you do not know your enemies nor yourself, you will be imperiled in every single battle.
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When the higher officers are angry and insubordinate, and on meeting the enemy give battle on their own account from a feeling of resentment, before the commander-in-chief can tell whether or not he is in a position to fight, the result is ruin.
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Throw your soldiers into positions whence there is no escape, and they will prefer death to flight. If they will face death, there is nothing they may not achieve.
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Until death itself comes, no calamity need be feared
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In the practical art of war, the best thing of all is to take the enemy's country whole and intact to shatter and destroy it is not so good.
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All war is based on deception.
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He will win whose army is animated by the same spirit throughout all its ranks.
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If you are strong, appear weak. But if you are weak, appear strong.
Sun Tzu
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Appraise war in terms of the fundamental factors. The first of these factors is moral influence.
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Who can determine where one ends and the other begins?
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Hence the saying: The enlightened ruler lays his plans well ahead the good general cultivates his resources.
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Therefore, to estimate the enemy situation and to calculate distances and the degree of difficulty of the terrain so as to control victory are virtues of the superior general.
Sun Tzu
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It is imperative to contest all factions for complete victory, so the army is not garrisoned and the profit can be total. This is the law of strategic siege.
Sun Tzu
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One whose troops repeatedly congregate in small groups here and there, whispering together, has lost the masses. One who frequently grants rewards is in deep distress. One who frequently imposes punishments is in great difficulty. One who is at first excessively brutal and then fears the masses is the pinnacle of stupidity.
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Agitate him and ascertain the pattern of his movement.
Sun Tzu
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The height of strategy, is to attack your opponent's strategy.
Sun Tzu
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In all history, there is no instance of a country having benefited from prolonged warfare. Only one who knows the disastrous effects of a long war can realize the supreme importance of rapidity in bringing it to a close.
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The military has no constant form, just as water has no constant shape - adapt as you face the enemy, without letting them know beforehand what you are going to do.
Sun Tzu
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And regulation entails organizational effectiveness, a chain of command, and a structure for logistical support.
Sun Tzu