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Kill one, terrify a thousand.

Sun Tzu

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Sun Tzu
Military Personnel
Philosopher
Strategist
Writer
Kingdom of Qi
Sun Wu
Sun Zi
Changqing
Thousand
Terrify
Kill

More quotes by Sun Tzu

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A battle avoided cannot be lost.
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Those skilled in attack move as from above the nine-fold heavens. Thus they are capable both of protecting themselves and of gaining complete victory.
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Know thy enemy and know thy self and you will win a hundred battles.
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Who does not know the evils of war cannot appreciate its benefits.
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Spies cannot be usefully employed without a certain intuitive sagacity.
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If an enemy has alliances, the problem is grave and the enemy's position strong if he has no alliances, the problem is minor and the enemy's position weak.
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In the practical art of war, the best thing of all is to take the enemy's country whole and intact to shatter and destroy it is not so good.
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Victory is reserved for those who are willing to pay its price.
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O divine art of subtlety and secrecy! Through you we learn to be invisible, through you inaudible and hence we can hold the enemy's fate in our hands.
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Hence the experienced soldier, once in motion, is never bewildered once he has broken camp, he is never at a loss.
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In the midst of chaos, there is also opportunity.
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Bestow rewards without respect to customary practice publish orders without respect to precedent. Thus you may employ the entire army as you would one man.
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Attack like the Fire and be still as the Mountain
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However desperate the situation and circumstances, don't despair. When there is everything to fear, be unafraid. When surrounded by dangers, fear none of them. When without resources, depend on resourcefulness. When surprised, take the enemy by surprise.
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Knowledge of the enemy's dispositions can only be obtained from other men.
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Generally, management of many is the same as management of few. It is a matter of organization. And to control many is the same as to control few. This is a matter of formations and signals.
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When I have won a victory I do not repeat my tactics but respond to circumstances in an infinite variety of ways.
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Prohibit the taking of omens, and do away with superstitious doubts. Then, until death itself comes, no calamity need be feared.
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Plan for what is difficult while it is easy, do what is great while it is small.
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Apparent confusion is a product of good order apparent cowardice, of courage apparent weakness, of strength.
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