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Kill one, terrify a thousand.

Sun Tzu

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Sun Tzu
Military Personnel
Philosopher
Strategist
Writer
Kingdom of Qi
Sun Wu
Sun Zi
Changqing
Thousand
Terrify
Kill

More quotes by Sun Tzu

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It is imperative to contest all factions for complete victory, so the army is not garrisoned and the profit can be total. This is the law of strategic siege.
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In the midst of difficulties we are always ready to seize an advantage, we may extricate ourselves from misfortune.
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Against those skilled in attack, an enemy does not know where to defend against the experts in defense, the enemy does not know where to attack.
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If fighting is sure to result in victory, then you must fight.
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The general that hearkens to my counsel and acts upon it, will conquer: let such a one be retained in command! The general that hearkens not to my counsel nor acts upon it, will suffer defeat: - let such a one be dismissed!
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Hiding order beneath the cloak of disorder is simply a question of subdivision concealing courage under a show of timidity presupposes a fund of latent energy masking strength with weakness is to be effected by tactical dispositions.
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The supreme art of war is to subdue the enemy without fighting.
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The difficulty of tactical maneuvering consists in turning the devious into the direct, and misfortune into gain.
Sun Tzu
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O divine art of subtlety and secrecy!
Sun Tzu
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The spot where we intend to fight must not be made known for then the enemy will have to prepare against a possible attack at several different points and his forces being thus distributed in many directions, the numbers we shall have to face at any given point will be proportionately few.
Sun Tzu
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Who does not know the evils of war cannot appreciate its benefits.
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When envoys are sent with compliments in their mouths, it is a sign that the enemy wishes for a truce.
Sun Tzu
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Plan for what is difficult while it is easy, do what is great while it is small. The difficult things in this world must be done while they are easy, the greatest things in the world must be done while they are still small. For this reason sages never do what is great, and this is why they achieve greatness.
Sun Tzu
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If you are situated at a great distance from the enemy, and the strength of the two armies is equal, it is not easy to provoke a battle, and fighting will be to your disadvantage.
Sun Tzu
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The greatest victory is that which requires no battle.
Sun Tzu
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War is a matter of vital importance to the state the province of life or death the road to survival or ruin. It is mandatory that it be thoroughly studied.
Sun Tzu
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Do not engage an enemy more powerful than you. And if it is unavoidable and you do have to engage, then make sure you engage it on your terms, not on your enemy's terms.
Sun Tzu
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If you are far from the enemy, make him believe you are near.
Sun Tzu
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The supreme excellence is not to win a hundred victories in a hundred battles. The supreme excellence is to subdue the armies of your enemies without having to fight them.
Sun Tzu
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It is sufficient to estimate the enemy situation correctly and to concentrate your strength to capture him. There is no more to it than this. He who lacks foresight and underestimates his enemy will surely be captured by him.
Sun Tzu