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Someone unfamiliar with the mountains and forests cannot advance [the team]. One who does not employ local guides cannot gain the advantage.
Sun Tzu
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Sun Tzu
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More quotes by Sun Tzu
It is according to the shapes that I lay the plans for victory, but the multitude does not comprehend this. Although everyone can see the outward aspects, none understands the way in which I have created victory.
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It is essential to seek out enemy agents who have come to conduct espionage against you and to bribe them to serve you. Give them instructions and care for them. Thus doubled agents are recruited and used.
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If we know that the enemy is open to attack, but are unaware that our own men are not in a condition to attack, we have gone only halfway towards victory.
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Be extremely subtle, even to the point of formlessness. Be extremely mysterious, even to the point of soundlessness. Thereby you can be the director of the opponent's fate.
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Fierce language and pretentious advances are signs that the enemy is about to retreat.
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The skilful employer of men will employ the wise man, the brave man, the covetous man, and the stupid man.
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Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.
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It is a doctrine of war not to assume the enemy will not come, but rather to rely on one's readiness to meet him not to presume that he will not attack, but rather to make one's self invincible.
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The natural formation of the country is the soldier's best ally but a power of estimating the adversary, of controlling the forces of victory, and of shrewdly calculating difficulties, dangers and distances, constitutes the test of a great general.
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Unless you enter the tiger's lair, you cannot get hold of the tiger's cub's.
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Those who excel in war first cultivate their own humanity and and maintain their laws and institutions. By these means they make their governments invincible.
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If our soldiers are not overburdened with money, it is not because they have a distaste for riches if their lives are not unduly long, it is not because they are disinclined to longevity.
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A warrior who is prepared to fight must also be prepared to die.
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According to my assessment, even if you have many more troops than others, how can that help you to victory?
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Keep your friends close and your enemies even closer.
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One whose troops repeatedly congregate in small groups here and there, whispering together, has lost the masses. One who frequently grants rewards is in deep distress. One who frequently imposes punishments is in great difficulty. One who is at first excessively brutal and then fears the masses is the pinnacle of stupidity.
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Whoever is the first in the field and awaits the coming of the enemy will be fresh for the fight... Therefore the clever combatant imposes his will on the enemy... By holding out advantages to him, he can cause the enemy to approach of his own accord or by inflicting damage, he can make it impossible for the enemy to draw near.
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A kingdom that has once been destroyed can never come again into being nor can the dead ever be brought back to life.
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Maneuvering with an army is advantageous with an undisciplined multitude, most dangerous.
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Appear weak when you are strong, and strong when you are weak.
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