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Someone unfamiliar with the mountains and forests cannot advance [the team]. One who does not employ local guides cannot gain the advantage.

Sun Tzu

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Sun Tzu
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Kingdom of Qi
Sun Wu
Sun Zi
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More quotes by Sun Tzu

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The peak efficiency of knowledge and strategy is to make conflict unnecessary.
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Victory comes from finding opportunities in problems.
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Do not press an enemy at bay. Prince Fu Ch'ai said: Wild beasts, when at bay, fight desperately. How much more is this true of men! If they know there is no alternative, they will fight to the death.
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If we do not wish to fight, we can prevent the enemy from engaging us even though the lines of our encampment be merely traced out on the ground. All we need to do is to throw something odd and unaccountable in his way.
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Who does not know the evils of war cannot appreciate its benefits.
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In all fighting, the direct method may be used for joining battle, but indirect methods will be needed in order to secure victory. In battle, there are not more than two methods of attack.. the direct and the indirect yet these two in combination give rise to an endless series of maneuvers.
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Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.
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First learn to become invincible, then wait for your enemy's moment of vulnerability.
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Knowledge of the enemy's dispositions can only be obtained from other men.
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the leader of armies is the arbiter of the people's fate, the man on whom it depends whether the nation shall be in peace or in peril.
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And regulation entails organizational effectiveness, a chain of command, and a structure for logistical support.
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For them to perceive the advantage of defeating the enemy, they must also have their rewards.
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In war, then, let your great object be victory, not lengthy campaigns.
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Those who are victorious plan effectively and change decisively. They are like a great river that maintains its course but adjusts its flow.
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Confront them with annihilation, and they will then survive plunge them into a deadly situation, and they will then live. When people fall into danger, they are then able to strive for victory.
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Subtle and insubstantial, the expert leaves no trace divinely mysterious, he is inaudible. Thus he is master of his enemy's fate.
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Plan for what is difficult while it is easy, do what is great while it is small.
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It is essential to seek out enemy agents who have come to conduct espionage against you and to bribe them to serve you. Give them instructions and care for them. Thus doubled agents are recruited and used.
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Plan for what is difficult while it is easy, do what is great while it is small. The difficult things in this world must be done while they are easy, the greatest things in the world must be done while they are still small. For this reason sages never do what is great, and this is why they achieve greatness.
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Pretend to be weak, so your enemy may grow arrogant.
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