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He who wishes to fight must first count the cost
Sun Tzu
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Sun Tzu
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Kingdom of Qi
Sun Wu
Sun Zi
Changqing
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More quotes by Sun Tzu
For them to perceive the advantage of defeating the enemy, they must also have their rewards.
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War is a matter of vital importance to the state the province of life or death the road to survival or ruin. It is mandatory that it be thoroughly studied.
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Engage people with what they expect it is what they are able to discern and confirms their projections. It settles them into predictable patterns of response, occupying their minds while you wait for the extraordinary moment - that which they cannot anticipate.
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The greatest victory is that which requires no battle.
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Therefore I say: know the enemy and know yourself in a hundred battles you will never be in peril. When you are ignorant of the enemy but know yourself, your chances of winning or losing are equal. If ignorant both of your enemy and of yourself, you are certain in every battle to be in peril.
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To a surrounded enemy, you must leave a way of escape.
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If there is disturbance in the camp, the general's authority is weak. If the banners and flags are shifted about, sedition is afoot. If the officers are angry, it means that the men are weary.
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All war is based on deception.
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Bestow rewards without regard to rule, issue orders without regard to previous arrangements and you will be able to handle a whole army as though you had to do with but a single man.
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Victory is reserved for those who are willing to pay its price.
Sun Tzu
Agitate him and ascertain the pattern of his movement.
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The natural formation of the country is the soldier's best ally but a power of estimating the adversary, of controlling the forces of victory, and of shrewdly calculating difficulties, dangers and distances, constitutes the test of a great general.
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He will win who knows how to handle both superior and inferior forces.
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If we do not wish to fight, we can prevent the enemy from engaging us even though the lines of our encampment be merely traced out on the ground. All we need to do is to throw something odd and unaccountable in his way.
Sun Tzu
A battle avoided cannot be lost.
Sun Tzu
The military has no constant form, just as water has no constant shape - adapt as you face the enemy, without letting them know beforehand what you are going to do.
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When the thunderclap comes, there is no time to cover the ears.
Sun Tzu
Therefore the skillful leader subdues the enemy's troops without any fighting he captures their cities without laying siege to them he overthrows their kingdom without lengthy operations in the field.
Sun Tzu
If I determine the enemy's disposition of forces while I have no perceptible form, I can concentrate my forces while the enemy is fragmented. The pinnacle of military deployment approaches the formless: if it is formless, then even the deepest spy cannot discern it nor the wise make plans against it.
Sun Tzu
Order or disorder depends on organisation and direction courage or cowardice on circumstances strength or weakness on tactical dispositions.
Sun Tzu