Quote

He who wishes to fight must first count the cost

Sun Tzu

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Sun Tzu
Military Personnel
Philosopher
Strategist
Writer
Kingdom of Qi
Sun Wu
Sun Zi
Changqing
First
Must
Wishes
Count
Cost
Fight
Fighting
Wish
Firsts

More quotes by Sun Tzu

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If I wish to engage, then the enemy, for all his high ramparts and deep moat, cannot avoid engagement I attack that which he is obliged to rescue.
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To perceive victory when it is known to all is not really skilful... It does not take much strength to lift a hair, it does not take sharp eyes to see the sun and moon, it does not take sharp ears to hear the thunderclap.
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Therefore a victorious army first wins and then seeks battle a defeated army first battles and then seeks victory.
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When the common soldiers are too strong and their officers too weak, the result is insubordination. When the officers are too strong and the common soldiers too weak, the result is collapse.
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In all fighting, the direct method may be used for joining battle, but indirect methods will be needed in order to secure victory.
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Unhappy is the fate of one who tries to win his battles and succeed in his attacks without cultivating the spirit of enterprise, for the result is waste of time and general stagnation.
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He who relies solely on warlike measures shall be exterminated he who relies solely on peaceful measures shall perish.
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When the thunderclap comes, there is no time to cover the ears.
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Know thy enemy and know thy self and you will win a hundred battles.
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It is sufficient to estimate the enemy situation correctly and to concentrate your strength to capture him. There is no more to it than this. He who lacks foresight and underestimates his enemy will surely be captured by him.
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So the important thing in a military operation is victory, not persistence.
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He will win whose army is animated by the same spirit throughout all its ranks.
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Maneuvering with an army is advantageous with an undisciplined multitude, most dangerous.
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When your opponent gives you an opening, be swift as a hare.
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War is a matter of vital importance to the state the province of life or death the road to survival or ruin. It is mandatory that it be thoroughly studied.
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Someone unfamiliar with the mountains and forests cannot advance [the team]. One who does not employ local guides cannot gain the advantage.
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Those who would wage war, should first eliminate all domestic enemies before proceeding to attack the external foe.
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There has never been a protracted war from which a country has benefitted.
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Invincibility is in oneself, and vulnerability is in the opponent. Invincibility is a matter of defense, vulnerability is a matter of attack. Therefore skillful warriors are able to be invincible, but they cannot cause opponents to be vulnerable. That is why it is said that victory is discerned and not manufactured.
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Weak leadership can wreck the soundest strategy forceful execution of even a poor plan can often bring victory.
Sun Tzu