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He who wishes to fight must first count the cost
Sun Tzu
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Sun Tzu
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Kingdom of Qi
Sun Wu
Sun Zi
Changqing
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More quotes by Sun Tzu
Thus it is that in war the victorious strategist only seeks battle after the victory has been won, whereas he who is destined to defeat first fights and afterwards looks for victory.
Sun Tzu
Engage people with what they expect it is what they are able to discern and confirms their projections. It settles them into predictable patterns of response, occupying their minds while you wait for the extraordinary moment - that which they cannot anticipate.
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Hold out baits to entice the enemy. Feign disorder, and crush him.
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Invincibility lies in the defense the possibility of victory in the attack.
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Knowledge of the enemy's dispositions can only be obtained from other men.
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If you are strong, appear weak. But if you are weak, appear strong.
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Opportunities increase as they are taken.
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The control of a large force is the same principle as the control of a few men: it is merely a question of dividing up their numbers.
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If fighting is sure to result in victory, then you must fight.
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It is the business of a general to be quiet and thus ensure secrecy upright and just, and thus maintain order.
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However desperate the situation and circumstances, don't despair. When there is everything to fear, be unafraid. When surrounded by dangers, fear none of them. When without resources, depend on resourcefulness. When surprised, take the enemy by surprise.
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With regard to ground of this nature, be before the enemy in occupying the raised and sunny spots, and carefully guard your line of supplies. Then you will be able to fight with advantage.
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Those who are victorious plan effectively and change decisively. They are like a great river that maintains its course but adjusts its flow.
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Attack like the Fire and be still as the Mountain
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Those who are victorious plan effectively and change decisively. They are like a great river that maintains its course but adjusts its flow...they have form but are formless. They are skilled in both planning and adapting and need not fear the result of a thousand battles: for they win in advance, defeating those that have already lost.
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The expert in battle seeks his victory from strategic advantage and does not demand it from his men.
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Know thy enemy and know thy self and you will win a hundred battles.
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Attack the enemy's strategy.
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In war, then, let your great object be victory, not lengthy campaigns.
Sun Tzu
Place your army in deadly peril, and it will survive plunge it into desperate straits, and it will come off in safety.
Sun Tzu