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If you know neither the enemy nor yourself, you will succumb in every battle

Sun Tzu

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Sun Tzu
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Kingdom of Qi
Sun Wu
Sun Zi
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More quotes by Sun Tzu

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Hold out baits to entice the enemy. Feign disorder, and crush him.
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Let your plans be dark and impenetrable as night.
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Generally, management of many is the same as management of few. It is a matter of organization. And to control many is the same as to control few. This is a matter of formations and signals.
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In conflict, straightforward actions generally lead to engagement, surprising actions generally lead to victory.
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To persuade your enemy to (retreat) before the fight is to defeat them even before the battle begins. An enemy made ally is no longer an enemy.
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Set the troops to their tasks without imparting your designs.
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Don't flail against the world, use it. Flexibility is the operative principle in the art of war.
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To perceive victory when it is known to all is not really skilful... It does not take much strength to lift a hair, it does not take sharp eyes to see the sun and moon, it does not take sharp ears to hear the thunderclap.
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According to my assessment, even if you have many more troops than others, how can that help you to victory?
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Move not unless you see an advantage use not your troops unless there is something to be gained fight not unless the position is critical.
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Apparent confusion is a product of good order apparent cowardice, of courage apparent weakness, of strength.
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Engage people with what they expect it is what they are able to discern and confirms their projections. It settles them into predictable patterns of response, occupying their minds while you wait for the extraordinary moment - that which they cannot anticipate.
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Energy may be likened to the bending of a crossbow decision, to the releasing of a trigger.
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To perceive victory when it is known to all is not really skilful. Everyone calls victory in battle good, but it is not really good.
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The skillful tactician may be likened to the shuai-jan. Now the shuai-jan is a snake that is found in the Ch'ang mountains. Strike at its head, and you will be attacked by its tail strike at its tail, and you will be attacked by its head strike at its middle, and you will be attacked by head and tail both.
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When the higher officers are angry and insubordinate, and on meeting the enemy give battle on their own account from a feeling of resentment, before the commander-in-chief can tell whether or not he is in a position to fight, the result is ruin.
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Unhappy is the fate of one who tries to win his battles and succeed in his attacks without cultivating the spirit of enterprise, for the result is waste of time and general stagnation.
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Hence the saying: The enlightened ruler lays his plans well ahead the good general cultivates his resources.
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Know thy self, know thy enemy.
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The art of war teaches us to rely not on the likelihood of the enemy's not coming, but on our own readiness to receive him not on the chance of his not attacking, but rather on the fact that we have made our position unassailable.
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