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In conflict, straightforward actions generally lead to engagement, surprising actions generally lead to victory.

Sun Tzu

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Sun Tzu
Military Personnel
Philosopher
Strategist
Writer
Kingdom of Qi
Sun Wu
Sun Zi
Changqing
Conflict
Lead
War
Straightforward
Action
Engagement
Surprising
Generally
Actions
Victory

More quotes by Sun Tzu

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The height of strategy, is to attack your opponent's strategy.
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Great results, can be achieved with small forces.
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The consummate leader cultivates the moral law, and strictly adheres to method and discipline thus it is in his power to control success.
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He who knows things, and in fighting puts his knowledge into practice, will win his battles. He who knows them not, nor practices them, will surely be defeated.
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Hence the saying: The enlightened ruler lays his plans well ahead the good general cultivates his resources.
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To capture the enemy's entire army is better than to destroy it to take intact a regiment, a company, or a squad is better than to destroy them. For to win one hundred victories in one hundred battles is not the supreme of excellence. To subdue the enemy without fighting is the supreme excellence.
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A sovereign of high character and intelligence must be able to know the right man, should place the responsibility on him, and expect results.
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If a general shows confidence in his men but always insists on his orders being obeyed, the gain will be mutual.
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The military has no constant form, just as water has no constant shape - adapt as you face the enemy, without letting them know beforehand what you are going to do.
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The art of war teaches us to rely not on the likelihood of the enemy's not coming, but on our own readiness to receive him not on the chance of his not attacking, but rather on the fact that we have made our position unassailable.
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For to win one hundred victories in one hundred battles is not the acme of skill. To subdue the enemy without fighting is the acme of skill.
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The ultimate in disposing one's troops is to be without ascertainable shape. Then the most penetrating spies cannot pry in nor can the wise lay plans against you.
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Confront them with annihilation, and they will then survive plunge them into a deadly situation, and they will then live. When people fall into danger, they are then able to strive for victory.
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Quickness is the essence of the war.
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It is according to the shapes that I lay the plans for victory, but the multitude does not comprehend this. Although everyone can see the outward aspects, none understands the way in which I have created victory.
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If those who are sent to draw water begin by drinking themselves, the army is suffering from thirst.
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Therefore a victorious army first wins and then seeks battle a defeated army first battles and then seeks victory.
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Without local guides, your enemy employs the land as a weapon against you.
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A leader leads by example not by force.
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Those who excel in war first cultivate their own humanity and and maintain their laws and institutions. By these means they make their governments invincible.
Sun Tzu