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The consummate leader cultivates the moral law, and strictly adheres to method and discipline thus it is in his power to control success.
Sun Tzu
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Sun Tzu
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Kingdom of Qi
Sun Wu
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More quotes by Sun Tzu
Appear weak when you are strong, and strong when you are weak.
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When you do battle, even if you are winning, if you continue for a long time it will dull your forces and blunt you edge...If you keep your armies out in the field for a long time, your supplies will be insufficient. Transportation of provisions itself consumes 20 times the amount transported.
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A kingdom that has once been destroyed can never come again into being nor can the dead ever be brought back to life.
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With regard to narrow passes, if you can occupy them first, let them be strongly garrisoned and await the advent of the enemy.
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Kill one, terrify a thousand.
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The skillful tactician may be likened to the shuai-jan. Now the shuai-jan is a snake that is found in the Ch'ang mountains. Strike at its head, and you will be attacked by its tail strike at its tail, and you will be attacked by its head strike at its middle, and you will be attacked by head and tail both.
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One whose troops repeatedly congregate in small groups here and there, whispering together, has lost the masses. One who frequently grants rewards is in deep distress. One who frequently imposes punishments is in great difficulty. One who is at first excessively brutal and then fears the masses is the pinnacle of stupidity.
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It is essential to seek out enemy agents who have come to conduct espionage against you and to bribe them to serve you. Give them instructions and care for them. Thus doubled agents are recruited and used.
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Do not press an enemy at bay. Prince Fu Ch'ai said: Wild beasts, when at bay, fight desperately. How much more is this true of men! If they know there is no alternative, they will fight to the death.
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The nature of war is constant change.
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Be where your enemy is not.
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Those skilled at making the enemy move do so by creating a situation to which he must conform they entice him with something he is certain to take, and with lures of ostensible profit they await him in strength.
Sun Tzu
Secret operations are essential in war upon them the army relies to make its every move.
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The peak efficiency of knowledge and strategy is to make conflict unnecessary.
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All war is based on deception.
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If we know that the enemy is open to attack, but are unaware that our own men are not in a condition to attack, we have gone only halfway towards victory.
Sun Tzu
The spot where we intend to fight must not be made known for then the enemy will have to prepare against a possible attack at several different points and his forces being thus distributed in many directions, the numbers we shall have to face at any given point will be proportionately few.
Sun Tzu
They [spies] cannot be properly managed without benevolence and straightforwardness.
Sun Tzu
Therefore the victories of good warriors are not noted for cleverness or bravery. Therefore their victories in battle are not flukes. Their victories are not flukes because they position themselves where they will surely win, prevailing over those wh.
Sun Tzu
Invincibility is in oneself, and vulnerability is in the opponent. Invincibility is a matter of defense, vulnerability is a matter of attack. Therefore skillful warriors are able to be invincible, but they cannot cause opponents to be vulnerable. That is why it is said that victory is discerned and not manufactured.
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