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To perceive victory when it is known to all is not really skilful. Everyone calls victory in battle good, but it is not really good.

Sun Tzu

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Sun Tzu
Military Personnel
Philosopher
Strategist
Writer
Kingdom of Qi
Sun Wu
Sun Zi
Changqing
Perceive
Victory
Battle
Known
Everyone
War
Really
Skilful
Good
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More quotes by Sun Tzu

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When I have won a victory I do not repeat my tactics but respond to circumstances in an infinite variety of ways.
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So in war, the way is to avoid what is strong and to strike at what is weak. Water shapes its course according to the nature of the ground over which it flows the soldier works out his victory in relation to the foe whom he is facing.
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There has never been a protracted war from which a country has benefitted.
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Kill one, terrify a thousand.
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Spies are a most important element in water, because on them depends an army's ability to move.
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Weak leadership can wreck the soundest strategy forceful execution of even a poor plan can often bring victory.
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There is no instance of a nation benefiting from prolonged warfare.
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He must be able to mystify his officers and men by false reports and appearances, and thus keep them in total ignorance.
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If we know that the enemy is open to attack, but are unaware that our own men are not in a condition to attack, we have gone only halfway towards victory.
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When the higher officers are angry and insubordinate, and on meeting the enemy give battle on their own account from a feeling of resentment, before the commander-in-chief can tell whether or not he is in a position to fight, the result is ruin.
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One defends when his strength is inadequate, he attacks when it is abundant.
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He who relies solely on warlike measures shall be exterminated he who relies solely on peaceful measures shall perish.
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Hence the saying: If you know the enemy and you know yourself, your victory will not stand in doubt if you now Heaven and you know Earth, you may make your victory complete.
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Let your plans be dark and impenetrable as night.
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If this is long delayed, weapons are blunted and morale depressed.
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If I wish to engage, then the enemy, for all his high ramparts and deep moat, cannot avoid engagement I attack that which he is obliged to rescue.
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Subtle and insubstantial, the expert leaves no trace divinely mysterious, he is inaudible. Thus he is master of his enemy's fate.
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Every battle is won before it is fought.
Sun Tzu
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Those who are victorious plan effectively and change decisively. They are like a great river that maintains its course but adjusts its flow.
Sun Tzu
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So a military force has no constant formation, water has no constant shape: the ability to gain victory by changing and adapting according to the opponent is called genius.
Sun Tzu