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Those skilled at making the enemy move do so by creating a situation to which he must conform they entice him with something he is certain to take, and with lures of ostensible profit they await him in strength.

Sun Tzu

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Sun Tzu
Military Personnel
Philosopher
Strategist
Writer
Kingdom of Qi
Sun Wu
Sun Zi
Changqing
War
Profit
Certain
Creating
Ostensible
Strength
Entice
Take
Move
Lures
Must
Enemy
Await
Something
Situation
Skilled
Moving
Lure
Making
Conform

More quotes by Sun Tzu

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Should the enemy strengthen his van, he will weaken his rear should he strengthen his rear, he will weaken his van should he strengthen his left, he will weaken his right should he strengthen his right, he will weaken his left. If he sends reinforcements everywhere, he will everywhere be weak.
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Ultimate excellence lies not in winning every battle, but in defeating the enemy without ever fighting.
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In all fighting, the direct method may be used for joining battle, but indirect methods will be needed in order to secure victory.
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Agitate him and ascertain the pattern of his movement.
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The spot where we intend to fight must not be made known for then the enemy will have to prepare against a possible attack at several different points and his forces being thus distributed in many directions, the numbers we shall have to face at any given point will be proportionately few.
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To persuade your enemy to (retreat) before the fight is to defeat them even before the battle begins. An enemy made ally is no longer an enemy.
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A warrior who is prepared to fight must also be prepared to die.
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The height of strategy, is to attack your opponent's strategy.
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If quick, I survive. If not quick, I am lost. This is death.
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Know thy enemy and know thy self and you will win a hundred battles.
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Unhappy is the fate of one who tries to win his battles and succeed in his attacks without cultivating the spirit of enterprise, for the result is waste of time and general stagnation.
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Without harmony in the State, no military expedition can be undertaken without harmony in the army, no battle array can be formed.
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The nature of war is constant change.
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It is according to the shapes that I lay the plans for victory, but the multitude does not comprehend this. Although everyone can see the outward aspects, none understands the way in which I have created victory.
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There is no instance of a nation benefiting from prolonged warfare.
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Be subtle! be subtle! and use your spies for every kind of business.
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If you are situated at a great distance from the enemy, and the strength of the two armies is equal, it is not easy to provoke a battle, and fighting will be to your disadvantage.
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The King is only fond of words, and cannot translate them into deeds.
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It is essential to seek out enemy agents who have come to conduct espionage against you and to bribe them to serve you. Give them instructions and care for them. Thus doubled agents are recruited and used.
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Appear at points which the enemy must hasten to defend march swiftly to places where you are not expected.
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