Quote

Those skilled at making the enemy move do so by creating a situation to which he must conform they entice him with something he is certain to take, and with lures of ostensible profit they await him in strength.

Sun Tzu

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Sun Tzu
Military Personnel
Philosopher
Strategist
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Kingdom of Qi
Sun Wu
Sun Zi
Changqing
War
Profit
Certain
Creating
Ostensible
Take
Strength
Entice
Must
Move
Lures
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Await
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Moving
Lure
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Conform

More quotes by Sun Tzu

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If you are situated at a great distance from the enemy, and the strength of the two armies is equal, it is not easy to provoke a battle, and fighting will be to your disadvantage.
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When the common soldiers are too strong and their officers too weak, the result is insubordination. When the officers are too strong and the common soldiers too weak, the result is collapse.
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When you shoot a bow and arrow, you aim at the clouds, not because you expect to hit them, but so that you may reach the distant target on the ground.
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Factors in the art of warfare are: First, calculations second, quantities third, logistics fourth, the balance of power and fifth, the possibility of victory is based on the balance of power.
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Those who are victorious plan effectively and change decisively. They are like a great river that maintains its course but adjusts its flow.
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Begin by seizing something which your opponent holds dear then he will be amenable to your will.
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On the field of battle, the spoken word does not carry far enough hence the institution of gongs and drums... banners and flags. Gongs and drums, banners and flags, are means whereby the ears and eyes of the host may be focused on one particular point.
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The rising of birds in their flight is the sign of an ambuscade. Startled beasts indicate that a sudden attack is coming.
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A clever general... avoids an army when its spirit is keen, but attacks it when it is sluggish and inclined to return. This is the art of studying moods. Disciplined and calm, he awaits the appearance of disorder and hubbub among the enemy. This is the art of retaining self-possession.
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Against those skilled in attack, an enemy does not know where to defend against the experts in defense, the enemy does not know where to attack.
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With regard to ground of this nature, be before the enemy in occupying the raised and sunny spots, and carefully guard your line of supplies. Then you will be able to fight with advantage.
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Apparent confusion is a product of good order apparent cowardice, of courage apparent weakness, of strength.
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He who relies solely on warlike measures shall be exterminated he who relies solely on peaceful measures shall perish.
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Weigh the situation, then move.
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Don't flail against the world, use it. Flexibility is the operative principle in the art of war.
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With regard to narrow passes, if you can occupy them first, let them be strongly garrisoned and await the advent of the enemy.
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Invincibility lies in the defense the possibility of victory in the attack.
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There has never been a protracted war from which a country has benefitted.
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Order or disorder depends on organisation and direction courage or cowardice on circumstances strength or weakness on tactical dispositions.
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The supreme excellence is not to win a hundred victories in a hundred battles. The supreme excellence is to subdue the armies of your enemies without having to fight them.
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