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Those skilled at making the enemy move do so by creating a situation to which he must conform they entice him with something he is certain to take, and with lures of ostensible profit they await him in strength.

Sun Tzu

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Sun Tzu
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More quotes by Sun Tzu

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In war, then, let your great object be victory, not lengthy campaigns.
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The value of time, that is of being a little ahead of your opponent, often provides greater advantage than superior numbers or greater resources.
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In a position of this sort, even though the enemy should offer us an attractive bait, it will be advisable not to stir forth, but rather to retreat, thus enticing the enemy in his turn then, when part of his army has come out, we may deliver our attack with advantage.
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The control of a large force is the same principle as the control of a few men: it is merely a question of dividing up their numbers.
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If our soldiers are not overburdened with money, it is not because they have a distaste for riches if their lives are not unduly long, it is not because they are disinclined to longevity.
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Hiding order beneath the cloak of disorder is simply a question of subdivision concealing courage under a show of timidity presupposes a fund of latent energy masking strength with weakness is to be effected by tactical dispositions.
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However desperate the situation and circumstances, don't despair. When there is everything to fear, be unafraid. When surrounded by dangers, fear none of them. When without resources, depend on resourcefulness. When surprised, take the enemy by surprise.
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Therefore I say: know the enemy and know yourself in a hundred battles you will never be in peril. When you are ignorant of the enemy but know yourself, your chances of winning or losing are equal. If ignorant both of your enemy and of yourself, you are certain in every battle to be in peril.
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When I have won a victory I do not repeat my tactics but respond to circumstances in an infinite variety of ways.
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Energy may be likened to the bending of a crossbow decision, to the releasing of a trigger.
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In war, practice dissimulation and you will succeed.
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There has never been a protracted war from which a country has benefitted.
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Now this foreknowledge cannot be elicited from spirits it cannot be obtained inductively from experience, nor by any deductive calculation.
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The skilful employer of men will employ the wise man, the brave man, the covetous man, and the stupid man.
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Unless you enter the tiger's lair, you cannot get hold of the tiger's cub's.
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Be where your enemy is not.
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Pretend to be weak, so your enemy may grow arrogant.
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If those who are sent to draw water begin by drinking themselves, the army is suffering from thirst.
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Thus the highest form of generalship is to balk the enemy's plans, the next best is to prevent the junction of the enemy's forces, the next in order is to attack the enemy's army in the field, and the worst policy of all is to besiege walled cities.
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One who sets the entire army in motion to chase an advantage will not attain it.
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