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Appraise war in terms of the fundamental factors. The first of these factors is moral influence.

Sun Tzu

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Sun Tzu
Military Personnel
Philosopher
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Kingdom of Qi
Sun Wu
Sun Zi
Changqing
Fundamentals
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Influence
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More quotes by Sun Tzu

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If not in the interests of the state, do not act. If you cannot succeed, do not use troops. If you are not in danger, do not fight.
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Unhappy is the fate of one who tries to win his battles and succeed in his attacks without cultivating the spirit of enterprise, for the result is waste of time and general stagnation.
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Those who are victorious plan effectively and change decisively. They are like a great river that maintains its course but adjusts its flow...they have form but are formless. They are skilled in both planning and adapting and need not fear the result of a thousand battles: for they win in advance, defeating those that have already lost.
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First learn to become invincible, then wait for your enemy's moment of vulnerability.
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Do not engage an enemy more powerful than you. And if it is unavoidable and you do have to engage, then make sure you engage it on your terms, not on your enemy's terms.
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Appear at points which the enemy must hasten to defend march swiftly to places where you are not expected.
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He who knows things, and in fighting puts his knowledge into practice, will win his battles. He who knows them not, nor practices them, will surely be defeated.
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In the tumult and uproar, the battle seems chaotic, but there is no disorder, the troops appear to be milling about in circles but cannot be defeated.
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A clever general... avoids an army when its spirit is keen, but attacks it when it is sluggish and inclined to return. This is the art of studying moods. Disciplined and calm, he awaits the appearance of disorder and hubbub among the enemy. This is the art of retaining self-possession.
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Bestow rewards without regard to rule, issue orders without regard to previous arrangements and you will be able to handle a whole army as though you had to do with but a single man.
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Like the sun and moon, they end but to begin anew like the four seasons, they pass away to return once more.
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The skilful employer of men will employ the wise man, the brave man, the covetous man, and the stupid man.
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If you are strong, appear weak. But if you are weak, appear strong.
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Be where your enemy is not.
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It is according to the shapes that I lay the plans for victory, but the multitude does not comprehend this. Although everyone can see the outward aspects, none understands the way in which I have created victory.
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The general that hearkens to my counsel and acts upon it, will conquer: let such a one be retained in command! The general that hearkens not to my counsel nor acts upon it, will suffer defeat: - let such a one be dismissed!
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Carefully compare the opposing army with your own, so that you may know where strength is superabundant and where it is deficient.
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He whose ranks are united in purpose will be victorious.
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Spies are a most important element in water, because on them depends an army's ability to move.
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Ponder and deliberate before you make your move. He will conquer who has learned the artifice of deviation. Such is the art of maneuvering.
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