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Appraise war in terms of the fundamental factors. The first of these factors is moral influence.

Sun Tzu

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Sun Tzu
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Kingdom of Qi
Sun Wu
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More quotes by Sun Tzu

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Factors in the art of warfare are: First, calculations second, quantities third, logistics fourth, the balance of power and fifth, the possibility of victory is based on the balance of power.
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Therefore I say: know the enemy and know yourself in a hundred battles you will never be in peril. When you are ignorant of the enemy but know yourself, your chances of winning or losing are equal. If ignorant both of your enemy and of yourself, you are certain in every battle to be in peril.
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War is a matter of vital importance to the state the province of life or death the road to survival or ruin. It is mandatory that it be thoroughly studied.
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Pretend to be weak, so your enemy may grow arrogant.
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Should the enemy forestall you in occupying a pass, do not go after him if the pass is fully garrisoned, but only if it is weakly garrisoned.
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In warfare, first lay plans which will ensure victory, and then lead your army to battle if you will not begin with stratagem but rely on brute strength alone, victory will no longer be assured.
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All warfare is based on deception. Hence, when able to attack, we must seem unable when using our forces, we must seem inactive when we are near, we must make the enemy believe we are far away when far away, we must make him believe we are near.
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Hence the experienced soldier, once in motion, is never bewildered once he has broken camp, he is never at a loss.
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Thus it is that in war the victorious strategist only seeks battle after the victory has been won, whereas he who is destined to defeat first fights and afterwards looks for victory.
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Those who excel in war first cultivate their own humanity and and maintain their laws and institutions. By these means they make their governments invincible.
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To persuade your enemy to (retreat) before the fight is to defeat them even before the battle begins. An enemy made ally is no longer an enemy.
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So a military force has no constant formation, water has no constant shape: the ability to gain victory by changing and adapting according to the opponent is called genius.
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So the important thing in a military operation is victory, not persistence.
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The Art of War is self-explanatory
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He will win who has military capacity and is not interfered with by the sovereign.
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There has never been a protracted war from which a country has benefitted.
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The ultimate in disposing one's troops is to be without ascertainable shape. Then the most penetrating spies cannot pry in nor can the wise lay plans against you.
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Be extremely subtle, even to the point of formlessness. Be extremely mysterious, even to the point of soundlessness. Thereby you can be the director of the opponent's fate.
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He must be able to mystify his officers and men by false reports and appearances, and thus keep them in total ignorance.
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Ponder and deliberate before you make your move. He will conquer who has learned the artifice of deviation. Such is the art of maneuvering.
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