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Those who are victorious plan effectively and change decisively. They are like a great river that maintains its course but adjusts its flow.
Sun Tzu
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Sun Tzu
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Kingdom of Qi
Sun Wu
Sun Zi
Changqing
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More quotes by Sun Tzu
So a military force has no constant formation, water has no constant shape: the ability to gain victory by changing and adapting according to the opponent is called genius.
Sun Tzu
Thus the skilful general conducts his army just as though he were leading a single man, willy-nilly, by the hand.
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Let your plans be dark and impenetrable as night.
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For them to perceive the advantage of defeating the enemy, they must also have their rewards.
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Bestow rewards without respect to customary practice publish orders without respect to precedent. Thus you may employ the entire army as you would one man.
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Ultimate excellence lies not in winning every battle, but in defeating the enemy without ever fighting.
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If you know neither the enemy nor yourself, you will succumb in every battle
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If words of command are not clear and distinct, if orders are not thoroughly understood, the general is to blame. But if his orders are clear, and the soldiers nevertheless disobey, then it is the fault of their officers.
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Be where your enemy is not.
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In peace prepare for war, in war prepare for peace. The art of war is of vital importance to the state. It is matter of life and death, a road either to safety or to ruin. Hence under no circumstances can it be neglected.
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So in war, the way is to avoid what is strong and to strike at what is weak. Water shapes its course according to the nature of the ground over which it flows the soldier works out his victory in relation to the foe whom he is facing.
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Unhappy is the fate of one who tries to win his battles and succeed in his attacks without cultivating the spirit of enterprise, for the result is waste of time and general stagnation.
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If you are strong, appear weak. But if you are weak, appear strong.
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Therefore the victories of good warriors are not noted for cleverness or bravery. Therefore their victories in battle are not flukes. Their victories are not flukes because they position themselves where they will surely win, prevailing over those wh.
Sun Tzu
If our soldiers are not overburdened with money, it is not because they have a distaste for riches if their lives are not unduly long, it is not because they are disinclined to longevity.
Sun Tzu
Victory is reserved for those who are willing to pay its price.
Sun Tzu
He must be able to mystify his officers and men by false reports and appearances, and thus keep them in total ignorance.
Sun Tzu
The value of time, that is of being a little ahead of your opponent, often provides greater advantage than superior numbers or greater resources.
Sun Tzu
Pretend to be weak, so your enemy may grow arrogant.
Sun Tzu
If there is disturbance in the camp, the general's authority is weak. If the banners and flags are shifted about, sedition is afoot. If the officers are angry, it means that the men are weary.
Sun Tzu