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Unhappy is the fate of one who tries to win his battles and succeed in his attacks without cultivating the spirit of enterprise, for the result is waste of time and general stagnation.
Sun Tzu
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Sun Tzu
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Sun Wu
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More quotes by Sun Tzu
In war, practice dissimulation and you will succeed.
Sun Tzu
Thus the skilful general conducts his army just as though he were leading a single man, willy-nilly, by the hand.
Sun Tzu
With regard to precipitous heights, if you are beforehand with your adversary, you should occupy the raised and sunny spots, and there wait for him to come up.
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They [spies] cannot be properly managed without benevolence and straightforwardness.
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Generally, management of many is the same as management of few. It is a matter of organization. And to control many is the same as to control few. This is a matter of formations and signals.
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These are the six ways of courting defeat - neglect to estimate the enemy's strength want of authority defective training unjustifiable anger nonobservance of discipline failure to use picked men.
Sun Tzu
A battle avoided cannot be lost.
Sun Tzu
It is essential to seek out enemy agents who have come to conduct espionage against you and to bribe them to serve you. Give them instructions and care for them. Thus doubled agents are recruited and used.
Sun Tzu
Hence the saying: The enlightened ruler lays his plans well ahead the good general cultivates his resources.
Sun Tzu
Thus those skilled in war subdue the enemy's army without battle .... They conquer by strategy.
Sun Tzu
Carefully compare the opposing army with your own, so that you may know where strength is superabundant and where it is deficient.
Sun Tzu
War is a matter of vital importance to the state the province of life or death the road to survival or ruin. It is mandatory that it be thoroughly studied.
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If there is disturbance in the camp, the general's authority is weak. If the banners and flags are shifted about, sedition is afoot. If the officers are angry, it means that the men are weary.
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O divine art of subtlety and secrecy! Through you we learn to be invisible, through you inaudible and hence we can hold the enemy's fate in our hands.
Sun Tzu
The military has no constant form, just as water has no constant shape - adapt as you face the enemy, without letting them know beforehand what you are going to do.
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The clever combatant looks to the effect of combined energy, and does not require too much from individuals. Hence his ability to pick out the right men and utilize combined energy
Sun Tzu
When campaigning, be swift as the wind in leisurely march, majestic as the forest in raiding and plundering, like fire in standing, firm as the mountains. As unfathomable as the clouds, move like a thunderbolt.
Sun Tzu
And therefore those skilled in war bring the enemy to the field of battle and are not brought there by him.
Sun Tzu
The opportunity of defeating the enemy is provided by the enemy himself.
Sun Tzu
Victory comes from finding opportunities in problems.
Sun Tzu