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The supreme excellence is not to win a hundred victories in a hundred battles. The supreme excellence is to subdue the armies of your enemies without having to fight them.

Sun Tzu

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Sun Tzu
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Sun Wu
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More quotes by Sun Tzu

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Unhappy is the fate of one who tries to win his battles and succeed in his attacks without cultivating the spirit of enterprise, for the result is waste of time and general stagnation.
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Being unconquerable lies with yourself being conquerable lies with your enemy.
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When strong, avoid them. If of high morale, depress them. Seem humble to fill them with conceit. If at ease, exhaust them. If united, separate them. Attack their weaknesses. Emerge to their surprise.
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He will win who, prepared himself, waits to take the enemy unprepared.
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Factors in the art of warfare are: First, calculations second, quantities third, logistics fourth, the balance of power and fifth, the possibility of victory is based on the balance of power.
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If you are situated at a great distance from the enemy, and the strength of the two armies is equal, it is not easy to provoke a battle, and fighting will be to your disadvantage.
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Apparent confusion is a product of good order apparent cowardice, of courage apparent weakness, of strength.
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All warfare is based on deception. There is no place where espionage is not used. Offer the enemy bait to lure him.
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To plan secretly, to move surreptitiously, to foil the enemy's intentions and balk his schemes, so that at last the day may be won without shedding a drop of blood.
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When the common soldiers are too strong and their officers too weak, the result is insubordination. When the officers are too strong and the common soldiers too weak, the result is collapse.
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In warfare, first lay plans which will ensure victory, and then lead your army to battle if you will not begin with stratagem but rely on brute strength alone, victory will no longer be assured.
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Thus those skilled in war subdue the enemy's army without battle .... They conquer by strategy.
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Against those skilled in attack, an enemy does not know where to defend against the experts in defense, the enemy does not know where to attack.
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Opportunities multiply as they are seized.
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The good fighters of old first put themselves beyond the possibility of defeat, and then waited for an opportunity of defeating the enemy.
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The supreme art of war is to subdue the enemy without fighting.
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Without local guides, your enemy employs the land as a weapon against you.
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When the thunderclap comes, there is no time to cover the ears.
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Secret operations are essential in war upon them the army relies to make its every move.
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Plan for what is difficult while it is easy, do what is great while it is small. The difficult things in this world must be done while they are easy, the greatest things in the world must be done while they are still small. For this reason sages never do what is great, and this is why they achieve greatness.
Sun Tzu