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There has never been a protracted war from which a country has benefitted.
Sun Tzu
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Sun Tzu
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Kingdom of Qi
Sun Wu
Sun Zi
Changqing
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More quotes by Sun Tzu
Therefore I say: know the enemy and know yourself in a hundred battles you will never be in peril. When you are ignorant of the enemy but know yourself, your chances of winning or losing are equal. If ignorant both of your enemy and of yourself, you are certain in every battle to be in peril.
Sun Tzu
Fighting with a large army under your command is nowise different from fighting with a small one: it is merely a question of instituting signs and signals.
Sun Tzu
Winning isn't enough. The acme of all skill is to defeat your enemy before taking the field.
Sun Tzu
Apparent confusion is a product of good order apparent cowardice, of courage apparent weakness, of strength.
Sun Tzu
If fighting is sure to result in victory, then you must fight.
Sun Tzu
Engage people with what they expect it is what they are able to discern and confirms their projections. It settles them into predictable patterns of response, occupying their minds while you wait for the extraordinary moment - that which they cannot anticipate.
Sun Tzu
In war, then, let your great object be victory, not lengthy campaigns.
Sun Tzu
Let your plans be dark and impenetrable as night.
Sun Tzu
The height of strategy, is to attack your opponent's strategy.
Sun Tzu
All warfare is based on deception. There is no place where espionage is not used. Offer the enemy bait to lure him.
Sun Tzu
When your opponent gives you an opening, be swift as a hare.
Sun Tzu
Spies are a most important element in water, because on them depends an army's ability to move.
Sun Tzu
If an enemy has alliances, the problem is grave and the enemy's position strong if he has no alliances, the problem is minor and the enemy's position weak.
Sun Tzu
In the midst of chaos, there is also opportunity.
Sun Tzu
If those who are sent to draw water begin by drinking themselves, the army is suffering from thirst.
Sun Tzu
It is sufficient to estimate the enemy situation correctly and to concentrate your strength to capture him. There is no more to it than this. He who lacks foresight and underestimates his enemy will surely be captured by him.
Sun Tzu
Thus the highest form of generalship is to balk the enemy's plans, the next best is to prevent the junction of the enemy's forces, the next in order is to attack the enemy's army in the field, and the worst policy of all is to besiege walled cities.
Sun Tzu
A clever general... avoids an army when its spirit is keen, but attacks it when it is sluggish and inclined to return. This is the art of studying moods. Disciplined and calm, he awaits the appearance of disorder and hubbub among the enemy. This is the art of retaining self-possession.
Sun Tzu
When the higher officers are angry and insubordinate, and on meeting the enemy give battle on their own account from a feeling of resentment, before the commander-in-chief can tell whether or not he is in a position to fight, the result is ruin.
Sun Tzu
He will win who knows how to handle both superior and inferior forces.
Sun Tzu