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Engage people with what they expect it is what they are able to discern and confirms their projections. It settles them into predictable patterns of response, occupying their minds while you wait for the extraordinary moment - that which they cannot anticipate.

Sun Tzu

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Sun Tzu
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Kingdom of Qi
Sun Wu
Sun Zi
Changqing
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One whose troops repeatedly congregate in small groups here and there, whispering together, has lost the masses. One who frequently grants rewards is in deep distress. One who frequently imposes punishments is in great difficulty. One who is at first excessively brutal and then fears the masses is the pinnacle of stupidity.
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Spies are a most important element in water, because on them depends an army's ability to move.
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Apparent confusion is a product of good order apparent cowardice, of courage apparent weakness, of strength.
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When the higher officers are angry and insubordinate, and on meeting the enemy give battle on their own account from a feeling of resentment, before the commander-in-chief can tell whether or not he is in a position to fight, the result is ruin.
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Now a soldier's spirit is keenest in the morning by noonday it has begun to flag and in the evening, his mind is only on returning to camp.
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The general who wins the battle makes many calculations in his temple before the battle is fought. The general who loses makes but few calculations beforehand.
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It is the rule in war, if ten times the enemy's strength, surround them if five times, attack them if double, be able to divide them if equal, engage them if fewer, defend against them if weaker, be able to avoid them.
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With regard to narrow passes, if you can occupy them first, let them be strongly garrisoned and await the advent of the enemy.
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If we know that the enemy is open to attack, but are unaware that our own men are not in a condition to attack, we have gone only halfway towards victory.
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To a surrounded enemy, you must leave a way of escape.
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Ponder and deliberate before you make a move.
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The greatest victory is that which requires no battle.
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If you are far from the enemy, make him believe you are near.
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Spies cannot be usefully employed without a certain intuitive sagacity.
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The difficulty of tactical maneuvering consists in turning the devious into the direct, and misfortune into gain.
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The clever combatant looks to the effect of combined energy, and does not require too much from individuals. Hence his ability to pick out the right men and utilize combined energy
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Those who are victorious plan effectively and change decisively. They are like a great river that maintains its course but adjusts its flow...they have form but are formless. They are skilled in both planning and adapting and need not fear the result of a thousand battles: for they win in advance, defeating those that have already lost.
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Thus, though I have heard of successful military operations that were clumsy but swift, cleverness has never been seen associated with long delays.
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The supreme excellence is not to win a hundred victories in a hundred battles. The supreme excellence is to subdue the armies of your enemies without having to fight them.
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If fighting is sure to result in victory, then you must fight.
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