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For them to perceive the advantage of defeating the enemy, they must also have their rewards.

Sun Tzu

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Sun Tzu
Military Personnel
Philosopher
Strategist
Writer
Kingdom of Qi
Sun Wu
Sun Zi
Changqing
Advantage
Enemy
War
Also
Must
Defeating
Perceive
Rewards

More quotes by Sun Tzu

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There is no instance of a nation benefiting from prolonged warfare.
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Plan for what is difficult while it is easy, do what is great while it is small.
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To fight and conquer in all our battles is not supreme excellence supreme excellence consists in breaking the enemy's resistance without fighting.
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If those who are sent to draw water begin by drinking themselves, the army is suffering from thirst.
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There are routes not to be followed, armies not to be attacked, citadels not to be besieged, territory not to be fought over.
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Know thy enemy and know thy self and you will win a hundred battles.
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If ignorant both of your enemy and yourself, you are certain to be in peril.
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Victory is reserved for those who are willing to pay its price.
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The clever combatant looks to the effect of combined energy, and does not require too much from individuals. Hence his ability to pick out the right men and utilize combined energy
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Should the enemy strengthen his van, he will weaken his rear should he strengthen his rear, he will weaken his van should he strengthen his left, he will weaken his right should he strengthen his right, he will weaken his left. If he sends reinforcements everywhere, he will everywhere be weak.
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All war is based on deception.
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When I have won a victory I do not repeat my tactics but respond to circumstances in an infinite variety of ways.
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Appear at points which the enemy must hasten to defend march swiftly to places where you are not expected.
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Those who are victorious plan effectively and change decisively. They are like a great river that maintains its course but adjusts its flow.
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Know the enemy and know yourself in a hundred battles you will never peril.
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A clever general... avoids an army when its spirit is keen, but attacks it when it is sluggish and inclined to return. This is the art of studying moods. Disciplined and calm, he awaits the appearance of disorder and hubbub among the enemy. This is the art of retaining self-possession.
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The general that hearkens to my counsel and acts upon it, will conquer: let such a one be retained in command! The general that hearkens not to my counsel nor acts upon it, will suffer defeat: - let such a one be dismissed!
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Those who would wage war, should first eliminate all domestic enemies before proceeding to attack the external foe.
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Ponder and deliberate before you make your move. He will conquer who has learned the artifice of deviation. Such is the art of maneuvering.
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Do not press an enemy at bay.
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