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The expert in battle seeks his victory from strategic advantage and does not demand it from his men.

Sun Tzu

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Sun Tzu
Military Personnel
Philosopher
Strategist
Writer
Kingdom of Qi
Sun Wu
Sun Zi
Changqing
Demand
Expert
Battle
Strategic
Leadership
Seeks
Responsibility
Experts
Business
Strategy
Doe
Army
Men
Victory
Advantage

More quotes by Sun Tzu

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Therefore a victorious army first wins and then seeks battle a defeated army first battles and then seeks victory.
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Subtle and insubstantial, the expert leaves no trace divinely mysterious, he is inaudible. Thus he is master of his enemy's fate.
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One who sets the entire army in motion to chase an advantage will not attain it.
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One whose troops repeatedly congregate in small groups here and there, whispering together, has lost the masses. One who frequently grants rewards is in deep distress. One who frequently imposes punishments is in great difficulty. One who is at first excessively brutal and then fears the masses is the pinnacle of stupidity.
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In the midst of difficulties we are always ready to seize an advantage, we may extricate ourselves from misfortune.
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To capture the enemy's entire army is better than to destroy it to take intact a regiment, a company, or a squad is better than to destroy them. For to win one hundred victories in one hundred battles is not the supreme of excellence. To subdue the enemy without fighting is the supreme excellence.
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Those who excel in war first cultivate their own humanity and and maintain their laws and institutions. By these means they make their governments invincible.
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Do not press an enemy at bay.
Sun Tzu
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Those skilled at making the enemy move do so by creating a situation to which he must conform they entice him with something he is certain to take, and with lures of ostensible profit they await him in strength.
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There are routes not to be followed, armies not to be attacked, citadels not to be besieged, territory not to be fought over.
Sun Tzu
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If quick, I survive. If not quick, I am lost. This is death.
Sun Tzu
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Now a soldier's spirit is keenest in the morning by noonday it has begun to flag and in the evening, his mind is only on returning to camp.
Sun Tzu
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When strong, avoid them. If of high morale, depress them. Seem humble to fill them with conceit. If at ease, exhaust them. If united, separate them. Attack their weaknesses. Emerge to their surprise.
Sun Tzu
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Bestow rewards without regard to rule, issue orders without regard to previous arrangements and you will be able to handle a whole army as though you had to do with but a single man.
Sun Tzu
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Be where your enemy is not.
Sun Tzu
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To perceive victory when it is known to all is not really skilful... It does not take much strength to lift a hair, it does not take sharp eyes to see the sun and moon, it does not take sharp ears to hear the thunderclap.
Sun Tzu
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In a position of this sort, even though the enemy should offer us an attractive bait, it will be advisable not to stir forth, but rather to retreat, thus enticing the enemy in his turn then, when part of his army has come out, we may deliver our attack with advantage.
Sun Tzu
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If you are situated at a great distance from the enemy, and the strength of the two armies is equal, it is not easy to provoke a battle, and fighting will be to your disadvantage.
Sun Tzu
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Thus the skilful general conducts his army just as though he were leading a single man, willy-nilly, by the hand.
Sun Tzu
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Ground which can be abandoned but is hard to re-occupy is called entangling.
Sun Tzu