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Focusing is all about saying no

Steve Jobs

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Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
Designer
Engineer
Entrepreneur
Executive Producer
Film Producer
Financier
Inventor
San Francisco County
California
Steven Paul Jobs
Steven Jobs
Focusing
Saying

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I get asked a lot why Apple's customers are so loyal. It's not because they belong to the Church of Mac! That's ridiculous.
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Don’t let the voice of other people’s opinion drown your inner voice.
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Ad campaigns are necessary for competition. But good PR educates people that's all it is.
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It wasn't that Microsoft was so brilliant or clever in copying the Mac, it's that the Mac was a sitting duck for 10 years. That's Apple's problem: Their differentiation evaporated.
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Why join the navy if you can be a pirate?
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I have enough to last for the rest of my life.
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Don’t let the noise of others’ opinions drown out your own inner voice.
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I'm an optimist in the sense that I believe humans are noble and honorable, and some of them are really smart. I have a very optimistic view of individuals.
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The only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle.
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I found that there were these incredibly great people at doing certain things, and you couldn't replace one of these people with fifty average people.
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I would rather gamble on our vision than make a 'me, too' product.
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The things I've done in my life have required a lot of years of work before they took off.
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That's been one of my mantras - focus and simplicity. Simple can be harder than complex.
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Our job is to read things that are not yet on the page.
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One: demonstrations always crash. And two: the probability of them crashing goes up exponentially with the number of people watching.
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The desktop computer industry is dead. Innovation has virtually ceased. Microsoft dominates with very little innovation. That's over. Apple lost. The desktop market has entered the dark ages, and it's going to be in the dark ages for the next 10 years, or certainly for the rest of this decade.
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Don't settle, as with all matters of the heart you'll know when you find it
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The only way to be truly satisfied is to do what you believe is great work
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It's not about pop culture, and it's not about fooling people, and it's not about convincing people that they want something they don't. We figure out what we want. And I think we're pretty good at having the right discipline to think through whether a lot of other people are going to want it, too. That's what we get paid to do.
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One way to drive fear out of a relationship is to realize that your partner's values are the same as yours, that what you care about is exactly what they care about. In my opinion, that drives fear out and makes for a great partnership, whether it's a corporate partnership or a marriage.
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