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People don't know what they want until you show it to them. That's why I never rely on marketing research. Our task is to read things that are not yet on the page.

Steve Jobs

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Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
Designer
Engineer
Entrepreneur
Executive Producer
Film Producer
Financier
Inventor
San Francisco County
California
Steven Paul Jobs
Steven Jobs
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More quotes by Steve Jobs

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Design isn't just how it looks. It's how it works.
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I am saddened, not by Microsoft's success — I have no problem with their success. They've earned their success, for the most part. I have a problem with the fact that they just make really third-rate products.
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Being the richest man in the cemetery doesn't matter to me ... Going to bed at night saying we've done something wonderful... that's what matters to me.
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Apple is the only company in the world that has all of that under one roof. We can invent a complete a solution that works - and take responsibility for it.
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The seven-inch tablets are tweeners: too big to compete with a smartphone, and too small to compete with an iPad.
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Overnight success stories take a long time.
Steve Jobs
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For the past 33 years, I have looked in the mirror every morning and asked myself: 'If today were the last day of my life, would I want to do what I am about to do today?' And whenever the answer has been 'No' for too many days in a row, I know I need to change something.
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The things I've done in my life have required a lot of years of work before they took off.
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It's not about money. It's about the people you have, how you're led, and how much you get it.
Steve Jobs
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Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or service.
Steve Jobs
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I always thought of myself as a humanities person as a kid, but I liked electronics. Then I read something that one of my heroes, Edwin Land of Polaroid, said about the importance of people who could stand at the intersection of humanities and sciences, and I decided that's what I wanted to do.
Steve Jobs
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One way to drive fear out of a relationship is to realize that your partner's values are the same as yours, that what you care about is exactly what they care about. In my opinion, that drives fear out and makes for a great partnership, whether it's a corporate partnership or a marriage.
Steve Jobs
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We've got to make the small things unforgettable.
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But innovation comes from people meeting up in the hallways or calling each other at 10:30 at night with a new idea, or because they realized something that shoots holes in how we've been thinking about a problem.
Steve Jobs
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We made the buttons on the screen look so good you'll want to lick them.
Steve Jobs
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I found that there were these incredibly great people at doing certain things, and you couldn't replace one of these people with fifty average people.
Steve Jobs
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Strategy is figuring out what not to do.
Steve Jobs
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When you’re in a startup, the first ten people will determine whether the company succeeds or not.
Steve Jobs
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It wasn't all romantic. I didn't have a dorm room, so I slept on the floor in friends' rooms, I returned coke bottles for the 5¢ deposits to buy food with, and I would walk the 7 miles across town every Sunday night to get one good meal a week at the Hare Krishna temple. I loved it.
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A small team of A+ players can run circles around a giant team of B and C players.
Steve Jobs