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People don't know what they want until you show it to them. That's why I never rely on marketing research. Our task is to read things that are not yet on the page.
Steve Jobs
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Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
Designer
Engineer
Entrepreneur
Executive Producer
Film Producer
Financier
Inventor
San Francisco County
California
Steven Paul Jobs
Steven Jobs
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More quotes by Steve Jobs
Start small, think big. Don’t worry about too many things at once. Take a handful of simple things to begin with, and then progress to more complex ones. Think about not just tomorrow, but the future. Put a ding in the universe.
Steve Jobs
Most people make the mistake of thinking design is what it looks like. People think it's this veneer - that the designers are handed this box and told, 'Make it look good!' That's not what we think design is. It's not just what it looks like and feels like. Design is how it works.
Steve Jobs
I'm the only person I know that's lost a quarter of a billion dollars in one year. It's very character-building.
Steve Jobs
The subscription model of buying music is bankrupt. I think you could make available the Second Coming in a subscription model and it might not be successful.
Steve Jobs
The only problem with Microsoft is they just have no taste. They have absolutely no taste. And I don't mean that in a small way, I mean that in a big way, in the sense that they don't think of original ideas, and they don't bring much culture into their products.
Steve Jobs
It wasn't that Microsoft was so brilliant or clever in copying the Mac, it's that the Mac was a sitting duck for 10 years. That's Apple's problem: Their differentiation evaporated.
Steve Jobs
I am saddened, not by Microsoft's success — I have no problem with their success. They've earned their success, for the most part. I have a problem with the fact that they just make really third-rate products.
Steve Jobs
It comes down to trying to expose yourself to the best things humans have done. And then try to bring those things in to what you're doing.
Steve Jobs
I sat in a garage and invented the future.
Steve Jobs
Focusing is all about saying no
Steve Jobs
Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or service.
Steve Jobs
Being the richest man in the cemetery doesn't matter to me.
Steve Jobs
Good PR educates people that's all it is. You can't con people in this business. The products speak for themselves.
Steve Jobs
I don't view wealth as something that validates my intelligence.
Steve Jobs
We don't get a chance to do that many things, and every one should be really excellent. Because this is our life. Life is brief, and then you die, you know? So this is what we've chosen to do with our life.
Steve Jobs
Japan's very interesting. Some people think it copies things. I don't think that anymore. I think what they do is reinvent things. They will get something that's already been invented and study it until they thoroughly understand it. In some cases, they understand it better than the original inventor.
Steve Jobs
We're gambling on our vision, and we would rather do that than make me too products. Let some other companies do that. For us, it's always the next dream.
Steve Jobs
I feel like somebody just punched me in the stomach and knocked all my wind out. I'm only 30 years old and I want to have a chance to continue creating things. I know I've got at least one more great computer in me. And Apple is not going to give me a chance to do that.
Steve Jobs
People say sometimes, You work in the fastest-moving industry in the world. I don't feel that way. I think I work in one of the slowest. It seems to take forever to get anything done.
Steve Jobs
None of us are as creative as all of us.
Steve Jobs
