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When the sales guys run the company, the product guys do not matter so much, and a lot of them just turn off.
Steve Jobs
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Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
Designer
Engineer
Entrepreneur
Executive Producer
Film Producer
Financier
Inventor
San Francisco County
California
Steven Paul Jobs
Steven Jobs
Guy
Turns
Running
Sales
Matter
Product
Much
Guys
Products
Turn
Company
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Click. Boom. Amazing!
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Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.
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I'm as proud of many of the things we haven't done as the things we have done. Innovation is saying no to a thousand things.
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It's the disease of thinking that a having a great idea is really 90% of the work. And if you just tell people, 'here's this great idea,' then of course they can go off and make it happen. The problem with that is that there's a tremendous amount of craftsmanship between a having a great idea and having a great product.
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The seven-inch tablets are tweeners: too big to compete with a smartphone, and too small to compete with an iPad.
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It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.
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The good music companies do an amazing thing. They have people who can pick the person that's gonna be successful out of 5,000 candidates. And there's not enough information to do that - it's an intuitive process.
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Focus is about saying, No. And the result of that focus is going to be some really great products where the total is much greater than the sum of the parts.
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Oh wow. Oh wow. Oh wow.
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Customers don't measure you on how hard you tried, they measure you on what you deliver.
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The things I've done in my life have required a lot of years of work before they took off.
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I wish developing great products was as easy as writing a check. If that was the case, Microsoft would have great products.
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Good PR educates people that's all it is. You can't con people in this business. The products speak for themselves.
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One: demonstrations always crash. And two: the probability of them crashing goes up exponentially with the number of people watching.
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A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets.
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Our job is to read things that are not yet on the page.
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Don't be trapped by dogma — which is living with the results of other people's thinking.
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No one is going to buy a big phone.
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