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It's not the consumers' job to figure out what they want

Steve Jobs

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Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
Designer
Engineer
Entrepreneur
Executive Producer
Film Producer
Financier
Inventor
San Francisco County
California
Steven Paul Jobs
Steven Jobs
Figure
Figures
Jobs
Consumers

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The web is just going to be one more of those major change factors that businesses face every decade.
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Customers don't measure you on how hard you tried, they measure you on what you deliver.
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We're just enthusiastic about what we do.
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We think that computers are the most remarkable tools that humankind has ever come up with, and we think that people are basically tool users. So if we can just get lots of computers to lots of people, it will make some qualitative difference to the world.
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In the first 30 years of your life, you make your habits. For the last 30 years of your life, your habits make you.
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Unless you've a lot of passion about this, you're not gonna survive. You're gonna give it up. So you've got to have an idea or a wrong that you want to right that you're passionate about, otherwise you're not gonna have the perseverance to stick it through. I think it's half the battle right there.
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Never settle for average.
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Making an enduring company was both harder and more important than making a great product.
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It wasn't all romantic. I didn't have a dorm room, so I slept on the floor in friends' rooms, I returned coke bottles for the 5ยข deposits to buy food with, and I would walk the 7 miles across town every Sunday night to get one good meal a week at the Hare Krishna temple. I loved it.
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A lot of time, people don't do great things becoz' great things really aren't expected of them.
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Combine science and humanities.
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If you don't cannibalize yourself, someone else will.
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We want to reinvent the phone. What's the killer app? The killer app is making calls! It's amazing how hard it is to make calls on most phones. We want to let you use contacts like never before - sync your iPhone with your PC or mac.
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It was one of those sort of apocalyptic moments. I remember within ten minutes of seeing the graphical user interface stuff, just knowing that every computer would work this way someday. It was so obvious once you saw it. It didn't require tremendous intellect. It was so clear.
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I'm the only person I know that's lost a quarter of a billion dollars in one year. It's very character-building.
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Overnight success stories take a long time.
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If I were running Apple, I would milk the Macintosh for all it's worth - and get busy on the next great thing. The PC wars are over. Done. Microsoft won a long time ago.
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I have a great respect for incremental improvement, and I've done that sort of thing in my life, but I've always been attracted to the more revolutionary changes. I don't know why. Because they're harder. They're much more stressful emotionally. And you usually go through a period where everybody tells you that you've completely failed.
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Being the richest man in the cemetery doesn't matter to me.
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Great art stretches the taste, it doesn't follow tastes.
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