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The lunatics have taken over the asylum and we can do anything we want.
Steve Jobs
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Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
Designer
Engineer
Entrepreneur
Executive Producer
Film Producer
Financier
Inventor
San Francisco County
California
Steven Paul Jobs
Steven Jobs
Anything
Lunatics
Asylum
Asylums
Taken
More quotes by Steve Jobs
Oh wow. Oh wow. Oh wow.
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The only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle.
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Life can be much broader once you discover one simple fact — everything around you that you call life was made up by people that were no smarter than you.
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Every once in a while a revolutionary product comes along that changes everything. It's very fortunate if you can work on just one of these in your career. ... Apple's been very fortunate in that it's introduced a few of these.
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You can't look at the competition and say you're going to do it better. You have to look at the competition and say you're going to do it differently.
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If today were my last day, would I do what I'm doing?...If the answer was 'No' too many days in a row, I'd make a change.
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I'm the only person I know that's lost a quarter of a billion dollars in one year. It's very character-building.
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I try to get people to see what I have. . . . When you run a computer company, you have to get people to buy into your dreams.
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Customers don't measure you on how hard you tried, they measure you on what you deliver.
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Do not try to do everything. Do one thing well.
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Design isn't just how it looks. It's how it works.
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The engineering is long gone in most PC companies. In the consumer electronics companies, they don't understand the software parts of it. And so you really can't make the products that you can make at Apple anywhere else right now. Apple's the only company that has everything under one roof.
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Deciding what not to do is as important as deciding what to do.
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Pointing is a metaphor we all know. We've done a lot of studies and tests on that, and it's much faster to do all kinds of functions, such as cutting and pasting, with a mouse, so it's not only easier to use but more efficient.
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Kick-start your brain. New ideas come from watching something, talking to people, experimenting, asking questions and getting out of the office!
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The reason that Apple is able to create products like iPad is because we always try to be at the intersection of technology and liberal arts, to be able to get the best of both.
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It takes these very simple-minded instructions - 'Go fetch a number, add it to this number, put the result there, perceive if it's greater than this other number' - but executes them at a rate of, let's say, 1,000,000 per second. At 1,000,000 per second, the results appear to be magic.
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That's what makes great products. It's not process-it's content.
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I would rather gamble on our vision than make a 'me, too' product.
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I was lucky - I found what I love to do early in life.
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