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That's what Walt Disney did, and Hewlett and Packard, and the people who built Intel. They created a company to last, not just to make money. That's what I want Apple to be.
Steve Jobs
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Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
Designer
Engineer
Entrepreneur
Executive Producer
Film Producer
Financier
Inventor
San Francisco County
California
Steven Paul Jobs
Steven Jobs
Built
Hewlett
Company
Packard
Lasts
Intel
Last
Walt
Money
Disney
Make
Apple
People
Apples
Created
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Learn continually - there's always one more thing to learn!
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We're just enthusiastic about what we do.
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We just wanted to build the best thing we could build
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iMac is next year's computer for $1,299, not last year's computer for $999.
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Guess who surprised themselves and changed their minds.
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Let's make a dent in the universe
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Our DNA is as a consumer company - for that individual customer who's voting thumbs up or thumbs down. That's who we think about. And we think that our job is to take responsibility for the complete user experience. And if it's not up to par, it's our fault, plain and simply.
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When you're a carpenter making a beautiful chest of drawers, you're not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it. You'll know it's there, so you're going to use a beautiful piece of wood on the back.
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Your customers don't care about you. They don't care about your product or service. They care about themselves, their dreams, their goals. Now, they will care much more if you help them reach their goals, and to do that, you must understand their goals, as well as their needs and deepest desires.
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Things don't have to change the world to be important.
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I think right now it's a battle for the mindshare of developers and for the mindshare of customers, and right now iPhone and Android are winning that battle.
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Listen to me. We're here to make a dent in the universe. Otherwise why even be here?
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It's like when IBM drove a lot of innovation out of the computer industry before the microprocessor came along. Eventually, Microsoft will crumble because of complacency, and maybe some new things will grow. But until that happens, until there's some fundamental technology shift, it's just over.
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The real art is knowing what to leave out, not what to put in.
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All we are is our ideas, or people. That's what keeps us going to work in the morning, to hang around these great bright people. I've always thought that recruiting is the heart and soul of what we do.
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The most important decisions you make are not the things you do, but the things you decide not to do.
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It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.
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Innovation is saying 'no' to 1,000 things.
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