Quote

I don't mind if people don't like me. Well, I might a little ... but I really mind it when somebody uses their position at Time magazine to tell 10 million people they don't like me. I know what it's like to have your private life painted in the worst possible light in front of a lot of people.

Steve Jobs

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Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
Designer
Engineer
Entrepreneur
Executive Producer
Film Producer
Financier
Inventor
San Francisco County
California
Steven Paul Jobs
Steven Jobs
Might
Worst
Magazines
Well
Possible
Million
Mind
Use
Private
Really
Tell
Fronts
Time
Light
Front
Life
Littles
Position
Painted
Like
Little
Millions
Magazine
People
Wells
Somebody
Uses

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Your customers don't care about you. They don't care about your product or service. They care about themselves, their dreams, their goals. Now, they will care much more if you help them reach their goals, and to do that, you must understand their goals, as well as their needs and deepest desires.
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It is piracy, not overt online music stores, which is our main competitor.
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Don't just live a life build one.
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Every once in a while a revolutionary product comes along that changes everything. It's very fortunate if you can work on just one of these in your career. ... Apple's been very fortunate in that it's introduced a few of these.
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It's like when IBM drove a lot of innovation out of the computer industry before the microprocessor came along. Eventually, Microsoft will crumble because of complacency, and maybe some new things will grow. But until that happens, until there's some fundamental technology shift, it's just over.
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The day I was born songs were on records, phones were tied down, computers needed rooms and the web was fiction. Change the world. You can.
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Focus is about saying, No. And the result of that focus is going to be some really great products where the total is much greater than the sum of the parts.
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Life can be much broader once you discover one simple fact — everything around you that you call life was made up by people that were no smarter than you.
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I try to get people to see what I have. . . . When you run a computer company, you have to get people to buy into your dreams.
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Oh wow. Oh wow. Oh wow.
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None of us are as creative as all of us.
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A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets.
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Creativity is just connecting things.
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I was worth about over a million dollars when I was 23 and over ten million dollars when I was 24, and over a hundred million dollars when I was 25 and... it wasn't that important — because I never did it for the money.
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I found that there were these incredibly great people at doing certain things, and you couldn't replace one of these people with fifty average people.
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I was lucky to get into computers when it was a very young and idealistic industry. There weren't many degrees offered in computer science, so people in computers were brilliant people from mathematics, physics, music, zoology, whatever. They loved it, and no one was really in it for the money.
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It's not about money. It's about the people you have, how you're led, and how much you get it.
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I make 50 cents for showing up... and the other 50 cents is based on my performance.
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