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I don't need a hard disk in my computer if I can get to the server faster... carrying around these non-connected computers is byzantine by comparison.
Steve Jobs
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Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
Designer
Engineer
Entrepreneur
Executive Producer
Film Producer
Financier
Inventor
San Francisco County
California
Steven Paul Jobs
Steven Jobs
Carrying
Needs
Comparison
Faster
Connected
Byzantine
Computer
Disk
Server
Around
Computing
Need
Computers
Hard
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If we don’t cannibalize ourselves, someone else will.
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One of my beliefs very strongly is that any democracy depends on a free, healthy press.
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You've heard of plug-and-play. This is plug, unplug and play. It's so simple to use, it's unbelievable.
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People don't know what they want until you show it to them. That's why I never rely on marketing research. Our task is to read things that are not yet on the page.
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Death is the destination we all share, no one has ever escaped it. And that is as it should be because death is very likely the single best invention of life.
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My job is to make the whole executive team good enough to be successors, so that's what I try to do.
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Customers don't measure you on how hard you tried, they measure you on what you deliver.
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Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple.
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If Macintosh hadn't been successful, then I should have just thrown in the towel, because my vision of the whole industry would have been totally wrong.
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It's like when IBM drove a lot of innovation out of the computer industry before the microprocessor came along. Eventually, Microsoft will crumble because of complacency, and maybe some new things will grow. But until that happens, until there's some fundamental technology shift, it's just over.
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Never settle for average.
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And it comes from saying no to 1,000 things to make sure we don't get on the wrong track or try to do too much. We're always thinking about new markets we could enter, but it's only by saying no that you can concentrate on the things that are really important.
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My philosophy is that everything starts with a great product.
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Guess who surprised themselves and changed their minds.
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When I went to school, it was right after the '60s and before this general wave of practical purposefulness had set in.... The idealistic wind of the '60s was still at our backs, though, and most of the people I know who are my age have that engrained in them forever.
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You should never go to a meeting or make a telephone call without a clear idea of what you are trying to achieve.
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You can tell a lot about a person by who his or her heroes are.
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You have to trust in something - your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.
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It's not about pop culture, and it's not about fooling people, and it's not about convincing people that they want something they don't. We figure out what we want. And I think we're pretty good at having the right discipline to think through whether a lot of other people are going to want it, too. That's what we get paid to do.
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