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The iPod is not a new category. Music is not new. It's not a speculative market. It's a very, very large market. It's been around for thousands of years and will be around as long as humans exist.

Steve Jobs

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Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
Designer
Engineer
Entrepreneur
Executive Producer
Film Producer
Financier
Inventor
San Francisco County
California
Steven Paul Jobs
Steven Jobs
Around
Ipod
Music
Ipods
Humans
Category
Long
Categories
Years
Thousands
Market
Large
Exist
Speculative

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School was pretty hard for me at the beginning.
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Things don't have to change the world to be important.
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My opinion is that the only two computer companies that are software-driven are Apple and NeXT, and I wonder about Apple.
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If today were my last day, would I do what I'm doing?...If the answer was 'No' too many days in a row, I'd make a change.
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Everything is important- that success is in the details.
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Manage the top line: your strategy, your people, and your products, and the bottom line will follow.
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Your customers don't care about you. They don't care about your product or service. They care about themselves, their dreams, their goals. Now, they will care much more if you help them reach their goals, and to do that, you must understand their goals, as well as their needs and deepest desires.
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Don’t let the noise of others’ opinions drown out your own inner voice.
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It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.
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If I were running Apple, I would milk the Macintosh for all it's worth - and get busy on the next great thing. The PC wars are over. Done. Microsoft won a long time ago.
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Don't be afraid, you can do it.
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The subscription model of buying music is bankrupt. I think you could make available the Second Coming in a subscription model and it might not be successful.
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Most people make the mistake of thinking design is what it looks like. People think it's this veneer - that the designers are handed this box and told, 'Make it look good!' That's not what we think design is. It's not just what it looks like and feels like. Design is how it works.
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Your thoughts construct patterns like scaffolding in your mind. You are really etching chemical patterns. In most cases, people get stuck in those patterns, just like grooves in a record, and they never get out of them.
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It comes down to trying to expose yourself to the best things humans have done. And then try to bring those things in to what you're doing.
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Intuition is a very powerful thing, more powerful than intellect.
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How can you get fired from the company you started?
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I would trade all of my technology for an afternoon with Socrates.
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Death is very likely the single best invention of life.
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Team, it turned out that Michael Dell wasn't perfect at predicting the future. Based on today's stock market close, Apple is worth more than Dell. Stocks go up and down and things may be different tomorrow but I thought it was worth a moment of reflection today.
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