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Apple is the only company in the world that has all of that under one roof. We can invent a complete a solution that works - and take responsibility for it.
Steve Jobs
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Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
Designer
Engineer
Entrepreneur
Executive Producer
Film Producer
Financier
Inventor
San Francisco County
California
Steven Paul Jobs
Steven Jobs
Company
Apple
Take
Roof
World
Apples
Solution
Complete
Solutions
Works
Responsibility
Invent
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The technology companies don't understand creative things at all. Silicon Valley's view of the creative process in Hollywood is a bunch of guys in their young thirties sitting on a couch, drinking beer, and thinking up jokes.
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You have to trust in something - your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.
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The only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle.
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My opinion is that the only two computer companies that are software-driven are Apple and NeXT, and I wonder about Apple.
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Marketing is about values. It's a complicated and noisy world, and we're not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.
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I would rather gamble on our vision than make a 'me, too' product.
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Don’t let the voice of other people’s opinion drown your inner voice.
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I had been rejected, but I was still in love.
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It's rare that you see an artist in his 30s or 40s able to really contribute something amazing. Of course, there are some people who are innately curious, forever little kids in their awe of life, but they're rare.
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Now, we are selling over 5 million songs a day now. Isn't that unbelievable? That's 58 songs every second of every minute of every hour of every day.
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The system is that there is no system. That doesn't mean we don't have process. Apple is a very disciplined company, and we have great processes. But that's not what it's about. Process makes you more efficient.
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You can't win on innovation unless you have a way to communicate it to customers.
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The things I've done in my life have required a lot of years of work before they took off.
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If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it. And, like any great relationship, it just gets better and better as the years roll on.
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You need to have a collaborative hiring process.
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That's what makes great products. It's not process-it's content.
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So when a good idea comes, you know, part of my job is to move it around, just see what different people think, get people talking about it, argue with people about it, get ideas moving among that group of 100 people, get different people together to explore different aspects of it quietly, and, you know – just explore things.
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The greatest artists like Dylan, Picasso and Newton risked failure. And if we want to be great, we've got to risk it, too.
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What we're doing here will send a giant ripple through the universe.
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