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If you don't have a passion, you'll give up.

Steve Jobs

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Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
Designer
Engineer
Entrepreneur
Executive Producer
Film Producer
Financier
Inventor
San Francisco County
California
Steven Paul Jobs
Steven Jobs
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Passion

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That's what makes great products. It's not process-it's content.
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You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.
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But Apple really beats to a different drummer. I used to say that Apple should be the Sony of this business, but in reality, I think Apple should be the Apple of this business.
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Design isn't just how it looks. It's how it works.
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the people who are crazy enough to think they can change the world are the ones who do.
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Focusing is all about saying no
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Customers don't measure you on how hard you tried, they measure you on what you deliver.
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I'd say we [Apple Inc.] are the most creative of the technology companies and definitely the most artist-friendly. Almost everyone in the music business uses a Mac and everyone has an iPod.
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A lot of time, people don't do great things becoz' great things really aren't expected of them.
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There are sneakers that cost more than an iPod.
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Why join the navy if you can be a pirate?
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The seven-inch tablets are tweeners: too big to compete with a smartphone, and too small to compete with an iPad.
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Let's go invent tomorrow instead of worrying about what happened yesterday.
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I told [Bill Gates] I believed every word of what I said but that I should never have said it in public. I wish him the best, I really do. I just think he and Microsoft are a bit narrow. He'd be a broader guy if he had dropped acid once or gone off to an ashram when he was younger.
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The world doesn't need another Dell or Compaq.
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One way to drive fear out of a relationship is to realize that your partner's values are the same as yours, that what you care about is exactly what they care about. In my opinion, that drives fear out and makes for a great partnership, whether it's a corporate partnership or a marriage.
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It's not about pop culture, and it's not about fooling people, and it's not about convincing people that they want something they don't. We figure out what we want. And I think we're pretty good at having the right discipline to think through whether a lot of other people are going to want it, too. That's what we get paid to do.
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The minute I dropped out I could stop taking the required classes that didn't interest me, and begin dropping in on the ones that looked interesting.
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Don't be trapped by dogma — which is living with the results of other people's thinking.
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Do you create anything, or just criticize others work and belittle their motivations?
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