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You can't win on innovation unless you have a way to communicate it to customers.
Steve Jobs
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Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
Designer
Engineer
Entrepreneur
Executive Producer
Film Producer
Financier
Inventor
San Francisco County
California
Steven Paul Jobs
Steven Jobs
Winning
Way
Customers
Innovation
Communicate
Unless
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The iPod is not a new category. Music is not new. It's not a speculative market. It's a very, very large market. It's been around for thousands of years and will be around as long as humans exist.
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What we're doing here will send a giant ripple through the universe.
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My job is to make the whole executive team good enough to be successors, so that's what I try to do.
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Our DNA is as a consumer company - for that individual customer who's voting thumbs up or thumbs down. That's who we think about. And we think that our job is to take responsibility for the complete user experience. And if it's not up to par, it's our fault, plain and simply.
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Microsoft has had two goals in the last 10 years. One was to copy the Mac, and the other was to copy Lotus' success in the spreadsheet - basically, the applications business. And over the course of the last 10 years, Microsoft accomplished both of those goals. And now they are completely lost.
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You've got to start with the customer experience and work backwards to the technology. You can't start with the technology and try to figure out where you're going to sell it.
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I think this is the start of something really big. Sometimes that first step is the hardest one, and we've just taken it.
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I want to put a ding in the universe.
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the best innovation is sometimes the company, the way you organize the company
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I can help the next generation remember the lineage of great companies here and how to continue the tradition. The Valley has been very supportive of me. I should do my best to repay.
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Everything around you that you call life was made up by people that were no smarter than you and you can change it, you can influence it, you can build your own things that other people can use.
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I sat in a garage and invented the future.
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Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service. The iMac is not just the color or translucence or the shape of the shell. The essence of the iMac is to be the finest possible consumer computer in which each element plays together.
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That's what makes great products. It's not process-it's content.
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Strategy is figuring out what not to do.
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You have to have a lot of passion for what you do... because if you don't, any rational person would give up.
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Never settle for average.
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We've gone through the operating system and looked at everything and asked how can we simplify this and make it more powerful at the same time.
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