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My opinion is that the only two computer companies that are software-driven are Apple and NeXT, and I wonder about Apple.

Steve Jobs

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Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
Designer
Engineer
Entrepreneur
Executive Producer
Film Producer
Financier
Inventor
San Francisco County
California
Steven Paul Jobs
Steven Jobs
Computer
Opinion
Wonder
Company
Apple
Next
Apples
Two
Software
Companies
Driven

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When you're a carpenter making a beautiful chest of drawers, you're not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it. You'll know it's there, so you're going to use a beautiful piece of wood on the back.
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The design of the Mac wasn't what it looked like, although that was part of it. Primarily, it was how it worked. To design something really well, you have to get it. You have to really grok what it's all about. It takes a passionate commitment to really thoroughly understand something, chew it up, not just quickly swallow it.
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You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.
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A computer is the most incredible tool we've ever seen. It can be a writing tool, a communications center, a supercalculator, a planner, a filer and an artistic instrument all in one, just by being given new instructions, or software, to work from. There are no other tools that have the power and versatility of a computer.
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You know, my main reaction to this money thing is that it's humorous, all the attention to it, because it's hardly the most insightful or valuable thing that's happened to me.
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I think the biggest innovations of the 21st century will be at the intersection of biology and technology. A new era is beginning.
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I have enough to last for the rest of my life.
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The most important decisions you make are not the things you do, but the things you decide not to do.
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All we are is our ideas, or people. That's what keeps us going to work in the morning, to hang around these great bright people. I've always thought that recruiting is the heart and soul of what we do.
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We have always been shameless about stealing great ideas.
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What a computer is to me is the most remarkable tool that we have ever come up with. It's the equivalent of a bicycle for our minds.
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I sat in a garage and invented the future.
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You have to have a lot of passion for what you do... because if you don't, any rational person would give up.
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Don't settle, as with all matters of the heart you'll know when you find it
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There's no other company that could make a MacBook Air and the reason is that not only do we control the hardware, but we control the operating system. And it is the intimate interaction between the operating system and the hardware that allows us to do that. There is no intimate interaction between Windows and a Dell notebook.
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We don't settle for anything less than excellence.
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Have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.
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One way to drive fear out of a relationship is to realize that your partner's values are the same as yours, that what you care about is exactly what they care about. In my opinion, that drives fear out and makes for a great partnership, whether it's a corporate partnership or a marriage.
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Design isn't just how it looks. It's how it works.
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It comes from saying no to 1,000 things to make sure we don't get on the wrong track or try to do too much.
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