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We're not a media company. We don't own media. We don't own music. We don't own films or television. We're not a media company. We're just Apple.

Steve Jobs

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Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
Designer
Engineer
Entrepreneur
Executive Producer
Film Producer
Financier
Inventor
San Francisco County
California
Steven Paul Jobs
Steven Jobs
Apple
Apples
Films
Television
Media
Company
Film
Music

More quotes by Steve Jobs

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The seven-inch tablets are tweeners: too big to compete with a smartphone, and too small to compete with an iPad.
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Don't be evil is a load of crap.
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If you don't cannibalize yourself, someone else will.
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How can you get fired from the company you started?
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I was in the parking lot, with the key in the car, and I thought to myself: If this is my last night on earth, would I rather spend it at a business meeting or with this woman? I ran across the parking lot, asked her if she'd have dinner with me. She said yes, we walked into town, and we've been together ever since.
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The design of the Mac wasn't what it looked like, although that was part of it. Primarily, it was how it worked. To design something really well, you have to get it. You have to really grok what it's all about. It takes a passionate commitment to really thoroughly understand something, chew it up, not just quickly swallow it.
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But innovation comes from people meeting up in the hallways or calling each other at 10:30 at night with a new idea, or because they realized something that shoots holes in how we've been thinking about a problem.
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A computer is the most incredible tool we've ever seen. It can be a writing tool, a communications center, a supercalculator, a planner, a filer and an artistic instrument all in one, just by being given new instructions, or software, to work from. There are no other tools that have the power and versatility of a computer.
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Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help make the big choices in life. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose.
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We hire people who want to make the best things in the world.
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Ad campaigns are necessary for competition. But good PR educates people that's all it is.
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Death is the destination we all share, no one has ever escaped it. And that is as it should be because death is very likely the single best invention of life.
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Apple's market share is bigger than BMW's or Mercedes's or Porsche's in the automotive market. What's wrong with being BMW or Mercedes?
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I don't want to fail, of course. But even though I didn't know how bad things really were, I still had a lot to think about before I said yes. I had to consider the implications for Pixar, for my family, for my reputation. I decided that I didn't really care, because this is what I want to do. If I try my best and fail, well, I've tried my best.
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The day I was born songs were on records, phones were tied down, computers needed rooms and the web was fiction. Change the world. You can.
Steve Jobs
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Technology alone is not enough.
Steve Jobs
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Innovation is saying 'no' to 1,000 things.
Steve Jobs
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When I went to school, it was right after the '60s and before this general wave of practical purposefulness had set in.... The idealistic wind of the '60s was still at our backs, though, and most of the people I know who are my age have that engrained in them forever.
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I get asked a lot why Apple's customers are so loyal. It's not because they belong to the Church of Mac! That's ridiculous.
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Find people who are competent and really bright, but more importantly, people who care exactly about the same things you care about.
Steve Jobs