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iMac is next year's computer for $1,299, not last year's computer for $999.

Steve Jobs

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Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
Designer
Engineer
Entrepreneur
Executive Producer
Film Producer
Financier
Inventor
San Francisco County
California
Steven Paul Jobs
Steven Jobs
Imac
Computer
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More quotes by Steve Jobs

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When the sales guys run the company, the product guys do not matter so much, and a lot of them just turn off.
Steve Jobs
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You know, my main reaction to this money thing is that it's humorous, all the attention to it, because it's hardly the most insightful or valuable thing that's happened to me.
Steve Jobs
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We're gambling on our vision, and we would rather do that than make me too products. Let some other companies do that. For us, it's always the next dream.
Steve Jobs
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Making an enduring company was both harder and more important than making a great product.
Steve Jobs
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We've demonstrated a strong track record of being very disciplined with the use of our cash. We don't let it burn a hole in our pocket, we don't allow it to motivate us to do stupid acquisitions. And so I think that we'd like to continue to keep our powder dry, because we do feel that there are one or more strategic opportunities in the future.
Steve Jobs
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This is what customers pay us for - to sweat all these details so it's easy and pleasant for them to use our computers. We're supposed to be really good at this. That doesn't mean we don't listen to customers, but it's hard for them to tell you what they want when they've never seen anything remotely like it.
Steve Jobs
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It takes a lot of hard work to make something simple.
Steve Jobs
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I began to realize that an intuitive understanding and consciousness was more significant than abstract thinking and intellectual logical analysis. Intuition is a very powerful thing, more powerful than intellect, in my opinion. That's had a big impact on my work.
Steve Jobs
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Customers always want something new
Steve Jobs
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I try to get people to see what I have. . . . When you run a computer company, you have to get people to buy into your dreams.
Steve Jobs
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We try to use the talents we do have to express our deep feelings, to show our appreciation of all the contributions that came before us, and to add something to that flow. That's what's driven me.
Steve Jobs
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You have to have a lot of passion for what you do... because if you don't, any rational person would give up.
Steve Jobs
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No one is going to buy a big phone.
Steve Jobs
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Great engineers are a huge multiplier.
Steve Jobs
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You need to have a collaborative hiring process.
Steve Jobs
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Innovation is usually the result of connections of past experiences. But if you have the same experiences as everyone else, you are unlikely to look in a different direction.
Steve Jobs
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The only way to be truly satisfied is to do what you believe is great work
Steve Jobs
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The subscription model of buying music is bankrupt. I think you could make available the Second Coming in a subscription model and it might not be successful.
Steve Jobs
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Things don't have to change the world to be important.
Steve Jobs
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I am saddened, not by Microsoft's success — I have no problem with their success. They've earned their success, for the most part. I have a problem with the fact that they just make really third-rate products.
Steve Jobs