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If Macintosh hadn't been successful, then I should have just thrown in the towel, because my vision of the whole industry would have been totally wrong.

Steve Jobs

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Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
Designer
Engineer
Entrepreneur
Executive Producer
Film Producer
Financier
Inventor
San Francisco County
California
Steven Paul Jobs
Steven Jobs
Totally
Industry
Vision
Successful
Towel
Wrong
Macintosh
Whole
Towels
Would
Hadn
Thrown

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That's been one of my mantras - focus and simplicity. Simple can be harder than complex.
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Focus is about saying, No. And the result of that focus is going to be some really great products where the total is much greater than the sum of the parts.
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I try to get people to see what I have. . . . When you run a computer company, you have to get people to buy into your dreams.
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You can't win on innovation unless you have a way to communicate it to customers.
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I'm the only person I know that's lost a quarter of a billion dollars in one year. It's very character-building.
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The most important decisions you make are not the things you do, but the things you decide not to do.
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Manage the top line: your strategy, your people, and your products, and the bottom line will follow.
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How can you get fired from the company you started?
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I have a great respect for incremental improvement, and I've done that sort of thing in my life, but I've always been attracted to the more revolutionary changes. I don't know why. Because they're harder. They're much more stressful emotionally. And you usually go through a period where everybody tells you that you've completely failed.
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Your customers don't care about you. They don't care about your product or service. They care about themselves, their dreams, their goals. Now, they will care much more if you help them reach their goals, and to do that, you must understand their goals, as well as their needs and deepest desires.
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Technology alone is not enough.
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Every once in a while a revolutionary product comes along that changes everything. It's very fortunate if you can work on just one of these in your career. ... Apple's been very fortunate in that it's introduced a few of these.
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I make 50 cents for showing up... and the other 50 cents is based on my performance.
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Death is the destination we all share, no one has ever escaped it. And that is as it should be because death is very likely the single best invention of life.
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Why join the navy if you can be a pirate?
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You've heard of plug-and-play. This is plug, unplug and play. It's so simple to use, it's unbelievable.
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Don’t let the voice of other people’s opinion drown your inner voice.
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Don't be evil is a load of crap.
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