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You've got to start with the customer experience and work backwards to the technology. You can't start with the technology and try to figure out where you're going to sell it.
Steve Jobs
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Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
Designer
Engineer
Entrepreneur
Executive Producer
Film Producer
Financier
Inventor
San Francisco County
California
Steven Paul Jobs
Steven Jobs
Start
Customer
Experience
Backwards
Trying
Sell
Going
Sells
Work
Customers
Figure
Figures
Technology
More quotes by Steve Jobs
We hire people who want to make the best things in the world.
Steve Jobs
How can you get fired from the company you started?
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I thought deeply about this. I ended up concluding that the worst thing that could possibly happen as we get big and as we get a little more influence in the world is if we change our core values and start letting it slide, I can't do that. I'd rather quit.
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Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple.
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Most people never pick up the phone and call. Most people never ask, and that’s what separates the people who do things from the people who just dream about them.
Steve Jobs
If I were running Apple, I would milk the Macintosh for all it's worth - and get busy on the next great thing. The PC wars are over. Done. Microsoft won a long time ago.
Steve Jobs
These technologies can make life easier, can let us touch people we might not otherwise. You may have a child with a birth defect and be able to get in touch with other parents and support groups, get medical information, the latest experimental drugs. These things can profoundly influence life. I'm not downplaying that.
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Deciding what not to do is as important as deciding what to do.
Steve Jobs
Customers always want something new
Steve Jobs
If we don’t cannibalize ourselves, someone else will.
Steve Jobs
When you're young, you look at television and think, there's a conspiracy. The networks have conspired to dumb us down. But when you get a little older, you realize that's not true. The networks are in business to give people exactly what they want.
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Find people who are competent and really bright, but more importantly, people who care exactly about the same things you care about.
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Our friends up north spend over five billion dollars on research and development and all they seem to do is copy Google and Apple.
Steve Jobs
If you are working on something exciting that you really care about, you don't have to be pushed. The vision pulls you.
Steve Jobs
We live in an information economy. The problem is that information's usually impossible to get, at least in the right place, at the right time.
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Making an enduring company was both harder and more important than making a great product.
Steve Jobs
Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service. The iMac is not just the color or translucence or the shape of the shell. The essence of the iMac is to be the finest possible consumer computer in which each element plays together.
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We're just enthusiastic about what we do.
Steve Jobs
Don't be evil is a load of crap.
Steve Jobs
That's what Walt Disney did, and Hewlett and Packard, and the people who built Intel. They created a company to last, not just to make money. That's what I want Apple to be.
Steve Jobs
